Professional Documents
Culture Documents
Prepared by: Market Research Vice President Diana Arboleya, TGI Kantar Media
Presented by:
Index
1. Introduction and Background 2. Methodology 3. E-commerce in Mexico 2009 and main patterns of the shopper on the Internet 4. Conclusions
Introduction
Mexican Internet Association (AMIPCI) integrates the companies they represent an influence on the development of the Internet Industry in Mexico. Each year, the AMIPCI undertakes the task of developing studies on the use of Internet in Mexico to guide and encourage the growth of the internet. The AMIPCI, conscious of the need to understand and analyze the issues that may affect e-commerce in our country, involves the Trade Study E-2010, sixth consecutive year that performed under the auspices of Visa and information Select. The results of this analysis allow us to have a better perspective on the evolution of electronic commerce in Mexico and the opportunities presents this new sales channel in our country in order to highlight the achievements and opportunities in the field in Mexico. Market Research Vice President, Asociacin Mexicana de Internet.
Mexican Market
Participating companies
CONSUMPTION Bwin Cinpolis Shopping Dell Emotion Sports Esmas Gandhi Liverpool MercadoLibre Nine West Palacio de Hierro VIP Square S Insurance Sony Tec Draw Telefnica Ticket Master TOURISM Aeromexico Aerocar Clickhoteles Interjet Mexicana Price Travel RCI Volaris
E-commerce: growth above the economy in 2009 and strong growth in 2010
Figures in MUSD $ 2.387
Annual sales of B2C e-commerce Annual Growth
31%
$ 1.817
$ 1.768
3%
2004
2005
2006
2007
2008
2009
2010 * * Estimated
25% $ 24.545
$ 30.292
23%
$ 19.713
2004
2005
2006
2007
2008
2009
2010 *
2009 Tourism
2010 *
* Estimated
2009
5%
14%
23%
International
95%
86%
77%
National
2007
Source: Select, Electronic Commerce Study, October 2010
2008
2009
n = 19
Cell 13%
Computing 26%
Others 11%
2008
Source: Select, October 2010
2009
2010
Internet Buyer
Universe: Mexican Internet users ages 18 and up Frequent Internet users (minimum of 2 hours exposure per day) Geographical scope: Mexico Technique: C.A.W.I. Online Self-Administered Interview Displays: 1,024 cases Fieldwork Date: October 2010
Mexican Market
Sample profile
Distribution of gender, age and SES are representative of the profile of Mexican surfer
Gender
18 to 24 years old From 25 to 34 years old
Age
55%
Men
45%
Women
ABC +
NSE
Over 55
D/E
Buying habits
65% of respondents have purchased online. And the main reason for do not buy online is the lack of confidence.
Have you bought online? Why NOT?
It gives me confidence to my data personal I'm afraid to provide information My Card I do not know if I will get the product I do not trust the shipment arrives
3%
22%
35% 40%
I have no credit card Not interested I seem high shipping costs Yes, only Mexican sites If only foreign sites (Amazon, eBay, Bestbuy) Yes, Mexican and foreign sites (Amazon, eBay, Bestbuy) I have not bought online Do not know how to buy online Do not find what I want Long time to get what I buy
99% of respondents who have purchased online, please consider making a purchase.
You think to buy something online in the future?
8% 46%
45%
If, in the next 3 months If, in the next year Yes, but do not know when No, I never buy online
1%
49% of respondents who have purchased online, have acquired Electronic Devices.
Electronic Devices Computers Airline ticket or bus ticket (air or ground transportation) Software Tickets Events, Shows, Concerts, Film, Theatre, etc. Cell Phones / Accessories Clothing and personal accessories (Watches / Glasses / Shoes / Bags, etc.). Hotel Reservations Music & Movies (downloads) Books & Magazines (physical) Books & Magazines (downloads) Consoles and Games Articles w / home Toys Music and Movies (physical) Vehicle Accessories Perfumes Online impressions (pictures, documents, etc.., X mail sent) Animals & Pets Car rental Food Insurance
49% 31% 31% 30% 28% 26% 22% 21% 21% 20% 19% 18% 16% What product / service you bought? 16% 14% 11% 9% 6% 5% 4% 3%
66% of respondents who have shopped online for products and / or services, portals have been buying / selling.
Purchase Online Banking Entertainment / Shows Air and land transport Calculation Software Government Boutiques / Department Stores Hotel Chains Office Supplies Supermarkets Virtual Travel Agencies Insurance
66% 35% 34% 31% 26% 19% 18% 14% 14% 10% 10% 8% 3% What kind of portals you have made online shopping?
The average cost of online purchases is $ 401 to $ 1000 pesos and do every three months.
How much you spend on average each time you shop? How often do you shop online?
More than $ 5001 pesos $ 3001 to $ 5000 pesos $ 1001 to $ 3000 pesos $ 401 to $ 1000 pesos $ 150 to $ 400 pesos Less than $ 150 pesos
4% 5% 18%
Every Year
Every Month
40%
Every Week
26% 7%
I bought a once
Purchase Intent
Half of the respondents who have purchased online, compare prices online and physical stores.
Before making a purchase of any type (online or physical store), Do you compare prices?
8%
51%
37%
4%
45% of respondents who have purchased online, using Internet as their main source of information.
What is your main source of information?
27%
Others TV
9%
8%
3% 2%
46%
5%
It is cheaper
Meeting of models
It is more practical I can buy items from other countries / imported It is the only way that I find
Matched fashion
Conclusions
Conclusions
The E-Commerce reaches $ 1.817 MUSD in 2009 31% growth Estimated Closing 2010 12% of Sales Total performed through e-commerce Consumption grows aggressively super growth of tourism Sales continue to drive segment: 23% of total Plane tickets andcomputers drive growth Transfers and deposits earn participation in payment
Conclusions
The 66% of respondents who have shopped online, the been made in portals purchase / sale. The 49% of respondents who have purchased online, have acquired Electronic Devices. Half of respondents who have purchased online, compare prices online and physical stores. The 65% of respondents purchased over the Internet. The 76% of respondents who purchased Internet, see that timesaving.