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How can retail banks rebuild their reputation?

How can retail banks rebuild their reputation?

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Published by Mark Pack

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Published by: Mark Pack on Jun 01, 2012
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06/01/2012

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Changing theconversation
How can retail banksrebuild their reputation?
 
2 Changing the Conversation
 
About Cicero Consulting
Cicero is an international consultancyspecialising in corporate communications,digital strategy, government aairs and thoughtleadership generation or policy, business andconsumer audiences.For more inormation please visit:
www.cicero-group.com
For enquiries please contact:
Michael Robb
 michael.robb@cicero-group.com Tel: +44 (0) 20 7947 5315
Changing the Conversation:How can retail banks rebuild theirreputation?
By Nicola York and Andrew Hickley
 
Cicero Content Unit
 
3
 
 The survey results cited in this report are basedon 102 responses to a Cicero poll sent to nancialservices proessionals based in the UK. The survey wasconducted anonymously during April and May 2012.Respondents include senior decision-makers rom tradebodies, asset managers, lie insurance and pensionsproviders, investment banks, retail banks, accountancyrms and general insurers, among others. The respondents work in a range o departmentsincluding communications, sales, legal and compliance,government relations, marketing and operations.All quotes in the report are derived rom interviewsbetween the authors and the contributors includinganonymous comments, unless specically attributed tosurvey respondents.A list o interviewees can be ound in the appendix.
About this report
This report aims to explore the communications challenges that UK retail banksare acing as a direct result o the reputational allout ollowing the nancialcrisis. It ofers ideas as to how these barriers could be overcome and encouragesbanks to enter the oten one-sided conversation that exists in the media coveragesurrounding the sector.

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