The survey results cited in this report are basedon 102 responses to a Cicero poll sent to nancialservices proessionals based in the UK. The survey wasconducted anonymously during April and May 2012.Respondents include senior decision-makers rom tradebodies, asset managers, lie insurance and pensionsproviders, investment banks, retail banks, accountancyrms and general insurers, among others. The respondents work in a range o departmentsincluding communications, sales, legal and compliance,government relations, marketing and operations.All quotes in the report are derived rom interviewsbetween the authors and the contributors includinganonymous comments, unless specically attributed tosurvey respondents.A list o interviewees can be ound in the appendix.
About this report
This report aims to explore the communications challenges that UK retail banksare acing as a direct result o the reputational allout ollowing the nancialcrisis. It ofers ideas as to how these barriers could be overcome and encouragesbanks to enter the oten one-sided conversation that exists in the media coveragesurrounding the sector.