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Communications Plan Kellogg+Template Copy

Communications Plan Kellogg+Template Copy

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Published by: marketing_curator on Jun 04, 2012
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06/04/2012

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Elements of a Strategic Communications Plan
Determine GoalIdentify and Profile AudienceDevelop MessagesSelect Communication ChannelsChoose Activities and MaterialsEstablish PartnershipsImplement the PlanEvaluate and Make Mid-Course Corrections
 
 
Step 1: Determine Goal
To initiate a successful and effective communications effort, start with anassessment of your current organizational goals. Examine what your organization stands for—its mission, values and beliefs. Look closely at who your organization is serving. This process will help narrow and sharpen the focus for your 
communication initiative
(s).What issue is most important to your organization right now? _____________________________________________________________________  _____________________________________________________________________  _____________________________________________________________________  _____________________________________________________________________ Who is most affected by the issue stated above? _____________________________________________________________________  _____________________________________________________________________  _____________________________________________________________________  _____________________________________________________________________ Who makes decisions about the issue? _____________________________________________________________________  _____________________________________________________________________  _____________________________________________________________________  _____________________________________________________________________ What is the overall goal you want to achieve? (i.e., What change would you beable to observe?) (Be specific.) _____________________________________________________________________  _____________________________________________________________________  _____________________________________________________________________  _____________________________________________________________________ What tangible outcomes would you like to achieve through a communicationseffort? i.e., How will you know you are achieving your goals? (Be specific. Whatwould you see, hear, or have in-hand that would let you know you are makingprogress toward the goal?)
 
 _____________________________________________________________________  _____________________________________________________________________  _____________________________________________________________________ 

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