The Science of Presentationshttp://www.HubSpot.com1The reason most speakers get up in front ofgroups of people is to share their message witha wider audience, and with the ubiquity of socialmedia the potential reach contained in nearly ev-ery audience has grown incredibly. Because I’venever been one to be content with guessing thebest ways to get people to Tweet or blog aboutpresentations, I decided to explore some harddata about it.
The rst source of data I used was a survey that
asked people about their behavior and motiva-tions at the intersection of social media and pre-sentations. The survey was promoted throughemail newsletters and in social media by myself
and a variety of well-known industry gures. My
intention was to get responses from as many pre-sentation-attending social media users as pos-sible.I asked 11 questions including the age and genderof the survey taker, the type of content and fre-quency with which she shared presentations onsocial media, as well as an open ended questionasking what makes the respondent Tweet or blogabout a presentation.
The Case Study Webinar
After the survey was completed and initial analy-sis was performed, I hosted a large webinar aboutFacebook marketing that attracted over 13,000registrants and around 5,000 attendees. The we-binar’s hashtag was, for some period of time, theeighth most discussed topic on Twitter and wastherefore labeled a “trending topic.”I had a script running during the webinar that re-corded over 3,000 Tweets that included the we-binar’s hashtag, #FBSci. The analysis of the casestudy webinar in this ebook was based on theseTweets.During the webinar I experimented with some ofthe tactics I learned from the survey research. I in-cluded a number of “Tweetable Takeaway” slidesthat contained takeaway statements all under 140characters and labeled with several implicit Twittercalls-to-action and references. I also used a slideon which I asked attendees to raise their hands asif they were participating in an in-person audiencepoll.