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CSR Balanced Scorecard Guide

# CSR Balanced Scorecard Guide

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06/05/2012

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CSR BALANCED SCORECARD GUIDE
Contents
INTRODUCTION
The Balanced Scorecard is a recognized and established management tool, wellpositioned to support a knowledge-building effort to help organizations maketheir values and visions a reality. The Balanced Scorecard enables individuals tomake decisions based upon values and metrics that can be designed to supportthese long-term cognizant benefits. The Balanced Scorecard can be used to effectively align consumer and employeevalues with corporate strategy to generate long-term benefits, as well as a betterunderstanding of precisely with whom, what, when, where, how and why anenterprise makes a profit or surplus. The term “balanced” does not mean equivalence among the measures butrather an acknowledgement of other key performance metrics that are notfinancial such as social and environmental.
HOW THE CSR BALANCED SCORECARD WORKS
The CSR Balanced Scorecard is made of two documents:1)The present document provides guidelines on the criteria to answering thequestions presented in the following excel file.2)The Excel file contains the frame where to answer those questions and toevaluate the final result. There are different grades for different type of questions:

Answers can range from 1 to 5:
o
never = 1 to always = 5
o
very low = 1 to very high = 5
o
poor = 1 to excellent = 5
o
do nothing = 1 to do more than required = 5
Answers YES or NO: when you find besides a question, please do not use the1 to 5 criteria but simply input in the cell “Y” or “N”.
If questions are “not applicable”, leave the cell empty.
HOW TO ASSESS THE IMPORTANCE OF EACHCRITERIA
The Summary Table contains pre-defined weights assigned to each criteria. Theirsum amounts to 50% of the total weight for the analyzed company. Theremaining 50% is left to the judgment of the analyzing team and should beawarded to the industry specific criteria depending on the industry where thecompany operates (e.g. if the company operates in the Oil industry the weightassociated with the Environment criteria should carry more value compared toan organization operating in the Banking industry). If the total weights columndoes not equal to 100%, make sure you properly assign the weights to theindustry. The final score is the sum of the weights times the actual scores assessed percriteria. It is calculated automatically from the underlined spreadsheet. Pleasenote that changing the formulas will compromise the final result.
AREA: ECONOMIC
The aim of this section is to illustrate the organization’s impacts on the economicconditions of its stakeholders and on the economic systems at local, national,and global levels.
CRITERIA: CODES OF CONDUCT, COMPLIANCE, ANDCORRUPTION
Before digging into these criteria, it is important to clarify some terminology.Bribery, fraud, extortion, collusion, and money laundry are considered acts of corruption. Examples of those acts are the following:
o
Any act or omission in the discharge of his duties by a government officialor a person who performs public functions for the purpose of illicitly obtainingbenefits for himself or for a third party;
o
The fraudulent use or concealment of property derived from any of theacts previously mentioned; and
o
Participation as a principal, co-principal, instigator, accomplice oraccessory after the fact, or in any other manner, in the commission orattempted commission of, or in any collaboration or conspiracy to commit, anyof the acts referred to previously.

Bribery : is the solicitation or acceptance, directly or indirectly, by agovernment official or a person who performs public functions, of any articleof monetary value, or other benefit, such as a gift, favor, promise oradvantage for himself or for another person or entity, in exchange for any actor omission in the performance of his functions. The offering or granting,directly or indirectly, to a government official or a person who performs publicfunctions, of any article of monetary value, or other benefit, such as a gift,favor, promise or advantage for himself or for another person or entity, inexchange for any act or omission in the performance of his functions;
Extortion : is defined as the crime of obtaining money or some other thing of value by the abuse of one's office or authority.
Fraud : is defined as deceit, trickery, sharp practice, or breach of confidence,perpetrated for profit or to gain some unfair or dishonest advantage.
Collusion : is defined as a secret understanding between two or more personsto gain something illegally, to defraud another of his or her rights, or toappear as adversaries though in agreement.
Conflict of interests : is a situation in which a public official's decisions areinfluenced by the official's personal interests
Money laundry : is the process of creating the appearance that large amountsof money obtained from serious crimes, such as drug trafficking or terroristactivity, originated from a legitimate source.