Global Cruise Market Report: 2012 Edition
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During the past years, the cruise market represented an important sector in the overall travelindustry, mainly due to the fact that the cruise voyages are known to deliver unparalleledcustomer satisfaction. It has been found that in most cases, the cruise experience consistentlyexceeds expectations of both the first time and frequent cruisers. The increasing affordability of the cruise voyages is also one of the major factors driving the growth of cruise industryworldwide. During the last decade, the cruise industry has almost doubled in terms of thenumber of passengers carried worldwide.Geographically, cruising is considered a well established vacation sector in the North Americanmarket, a growing sector in the European market and a developing but promising sector inseveral other emerging markets. Historic
ally, a significant share of the global cruise industry’s
growth originated from the North American market. However, in the past few years, the cruisemarket is developing in Europe and therefore, the cruise companies have started investingheavily in the European market. Additionally, with rise in the income levels and the overallpopulation size, emerging markets like Asia have also gained importance.In order to convert the cruise prospect into new cruisers, the cruise industry is consistentlyincreasing the onboard services. The cruise companies are trying to re-design their ships toenable disabled people enjoy the cruise voyages. The cruise industry is also focusing on familycruises, by providing services to suit all the members of the family ranging from toddlers toadults.The global cruise industry is characterized by high consolidation. The major three companiesaccount for more than 80% of the market. Carnival Corporation has always remained anundisputed leader in the cruise industry, accounting for more than half of the market. CarnivalCorporation is followed by Royal Caribbean and NCL.
The report entitled “Global Cruise Industry: 2012 edition” discusses the global cruise industry in
detail in terms of the global capacity, demand and geographical breakdown. It analyzes themajor cruise markets including the North America and Europe. Also the emerging cruisemarkets of Asia, Australia and New Zealand are being discussed in detail. Some of the majorongoing trends as well as the factors expected to drive the cruise market are presented in thereport. Also, some of the notable challenges and key issues faced by the cruise industry whichcan hamper the growth of the cruise industry in the years to come are being discussed. After