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Global Cruise Market Report 2012 Edition

Global Cruise Market Report 2012 Edition

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During the past years, the cruise market represented an important sector in the overall travel industry, mainly due to the fact that the cruise voyages are known to deliver unparalleled customer satisfaction.
During the past years, the cruise market represented an important sector in the overall travel industry, mainly due to the fact that the cruise voyages are known to deliver unparalleled customer satisfaction.

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Published by: Aarkstore Enterprise on Jun 06, 2012
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Global Cruise Market Report: 2012 Edition
- Market Research Reports
 
For more details on the content of report and ordering information please visit:
 
 During the past years, the cruise market represented an important sector in the overall travelindustry, mainly due to the fact that the cruise voyages are known to deliver unparalleledcustomer satisfaction. It has been found that in most cases, the cruise experience consistentlyexceeds expectations of both the first time and frequent cruisers. The increasing affordability of the cruise voyages is also one of the major factors driving the growth of cruise industryworldwide. During the last decade, the cruise industry has almost doubled in terms of thenumber of passengers carried worldwide.Geographically, cruising is considered a well established vacation sector in the North Americanmarket, a growing sector in the European market and a developing but promising sector inseveral other emerging markets. Historic
ally, a significant share of the global cruise industry’s
growth originated from the North American market. However, in the past few years, the cruisemarket is developing in Europe and therefore, the cruise companies have started investingheavily in the European market. Additionally, with rise in the income levels and the overallpopulation size, emerging markets like Asia have also gained importance.In order to convert the cruise prospect into new cruisers, the cruise industry is consistentlyincreasing the onboard services. The cruise companies are trying to re-design their ships toenable disabled people enjoy the cruise voyages. The cruise industry is also focusing on familycruises, by providing services to suit all the members of the family ranging from toddlers toadults.The global cruise industry is characterized by high consolidation. The major three companiesaccount for more than 80% of the market. Carnival Corporation has always remained anundisputed leader in the cruise industry, accounting for more than half of the market. CarnivalCorporation is followed by Royal Caribbean and NCL.
The report entitled “Global Cruise Industry: 2012 edition” discusses the global cruise industry in
detail in terms of the global capacity, demand and geographical breakdown. It analyzes themajor cruise markets including the North America and Europe. Also the emerging cruisemarkets of Asia, Australia and New Zealand are being discussed in detail. Some of the majorongoing trends as well as the factors expected to drive the cruise market are presented in thereport. Also, some of the notable challenges and key issues faced by the cruise industry whichcan hamper the growth of the cruise industry in the years to come are being discussed. After
 
 
discussing the competitive conditions in the global cruise market, the report profiles the majorcruise companies, with their strategies for growth.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings,
we have predicted the future growth of the industry. We employed various significant variablesthat have an impact on this industry and created regression models with SPSS Base todetermine the future direction of the industry. Before deploying the regression model, therelationship between several independent or predictor variables and the dependent variablewas analyzed using standard SPSS output, including charts, tables and tests.Table of Contents :1. Cruise Market1.1 Introduction1.2 Supply Chain Analysis2. Global Cruise IndustryMarket RevenuesPassenger Capacity GrowthGrowth in No. of BerthsRegional Breakdown3. North American Cruise Market3.1 Demand and CapacityMarket OverviewGrowth in Passengers CarriedBreakdown by Source MarketGrowth in No. of ShipsCapacity Utilization3.2 US Cruise MarketMarket OverviewBreakdown by RegionDemographic Segmentation
 
 
3.3 Prevailing TrendsTrend in Cruise LengthCruise Capacity by Destination4. European Cruise Market4.1 Market OverviewGrowth in Cruise PassengersRegional BreakdownEmbarkation StatisticsShare by Destination4.2 Economic Impact of Cruise IndustryDirect Economic ImpactTotal Economic ImpactRegional Breakdown4.3 Regional Cruise Markets4.3.1 United KingdomMarket OverviewPassenger GrowthShare by Destination4.3.2 GermanyMarket OverviewPassenger GrowthMarket Statistics4.3.3 ItalyMarket OverviewPassenger Growth4.3.4 France

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