speed of receptivity of our visual awareness, we are only able to perceivean image that lasts longer than about 1/20
of a second. Television andmovie film was designed based on this fact, and project still frames ontothe screen at about 20-25 per second – fast enough to create the illusionof fluid motion. A subliminal message, projected on a screen once everysecond for 1/20
of a second or less, will not be consciously perceived,but will be picked up by the preconscious processes.
involve using a lower light output to project themessage than is otherwise used to illuminate the screen it is projected on.For instance, a movie being projected on a screen at 10,000 candlepowerwill mask a subliminal image being simultaneously projected at 5,000candlepower.An image can be encoded into a second image, and the encoded image will besubliminally received by anyone that views the second ‘cover’ image. This coverimage is the only one of the two that is consciously visible, but the subconsciousis nonetheless cognizant of the hidden image as well.Of course, the effects of such subliminal input is not very dramatic with a singleshort-term exposure, but with more continuous and longer-term exposure thereis a definite effect. For instance, if the image of an old friend you haven’t seenor thought of is subliminally projected at you for five seconds during yournormal activity on a computer, you may or may not have any consciousthoughts about the person. If, however, the subliminal image is continuouslyprojected at you on your computer screen for an entire afternoon, it is veryprobable that the friend will eventually arise in your conscious thoughts.In understanding how the subconscious functions, it is easy to see how and whythis works. Normally, the conscious mind is able to intercept and make the finaldecision about how the stimuli it receives is to be responded to. By avoidingconscious recognition of the hidden image, while still keeping it in an otherwiserecognizable state at the level of the preconscious processes, the image isimpressed upon the subconscious directly. The subconscious will always respondin ways that resonate with whatever is impressed upon it. In the example of animage of an old friend, this will trigger associative memories as thesubconscious responds to it.Audio subliminals can be projected in a number of ways, including the following:
has a number of methods, such asharmonizing the voice frequency of the subliminal message with theprimary sound output that it overlays. With this method, the voice can bemade to sound like a musical instrument, trickling water, a gentle wind, orany other background noise that is audible to the listener.