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Presentation / Digital strategy – beyond the basics - Stuart Buchanan

Presentation / Digital strategy – beyond the basics - Stuart Buchanan

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This session joins all the dots and walks through a technique for formulating a cohesive approach to digital strategy and generating a real ‘multi-platform’ experience for audiences. Stuart Buchanan, from The Nest, will cover all the facets of multi-platform (or ‘transmedia’) storytelling, embedding digital into the organisational culture, and ‘closing the loop’ with smart reporting tools and insights.
This session joins all the dots and walks through a technique for formulating a cohesive approach to digital strategy and generating a real ‘multi-platform’ experience for audiences. Stuart Buchanan, from The Nest, will cover all the facets of multi-platform (or ‘transmedia’) storytelling, embedding digital into the organisational culture, and ‘closing the loop’ with smart reporting tools and insights.

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Categories:Topics, Art & Design
Published by: Australia Council for the Arts on Jun 07, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Digital Strategy: beyond the basics
 
wearethenest.commultiplatform projects for the arts & creative industries.
 
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