Professional Documents
Culture Documents
• Google info
• Starting with a clean slate
• Treasury innovation, Google-style
• Some insight into what we’re doing in:
– F/X
– Portfolio
– Financial Risk
– Systems
Google’s Mission
3
Search: At the Core
Search.
Ads.
Apps.
5
Anti-Strategy – We Do Not…
• Think small
• Build niche solutions
Projects
• Build for the short term
• Develop vertical solutions
• Create content
Content
• Discount tail content
6
Google Evolution
Google
Trends Google
Website
Optimizer
$12,000
$10,605
(millions)
($7,399 first 9mths) $4,000 $3,550
$10,000 ($2,489 first 9mths) $3,644
$3,600
$3,200
$8,000
$2,800
$6,139 $2,400
$6,000 $2,017
$2,000
$4,000
$1,600
$3,189
$1,200
(millions)
$10.00 ($6.64 first 9mths) $9.50 $3,581
$9.00 $3,800 ($2,670 first 9mths)
$8.00 $3,400
$3,000
$7.00
$2,600 $2,459
$6.00 $5.02
$2,200
$5.00
$1,800
$4.00
$1,400
$3.00 $977
$1,000
$2.00 $1.46
$600 $395
$1.00 $0.45 $0.41 $155
$200 $31
$0.00
-$200
2002 2003 2004 2005 2006 Q1-Q3 '07 2001 2002 2003 2004 2005 2006 Q1-Q3 '07
2001 2002 2003 2004 2005 2006 Q1-Q3 '07
9
Some Interesting Google Data-
Points
Searches per day: Every day millions of people search on Google for information
International traffic: More than half our searches come from outside the U.S.
Google Network reach/frequency (Google Network includes all Google sites and AdSense for content
pages)
• The Google Network reaches more than 80% of worldwide Internet users
• The Google Network reaches more Internet users worldwide than any other web property or ad network
PageRank (just one of more than 200 signals we use to determine the rank of a website)
• The web changes all the time (10–20% of the web is brand new every time we crawl it)
• Google has never seen 20–25% of its queries before, showing the creativity of our users and proving that small indices
aren’t useful
• Google updates its search algorithms on a weekly basis
Google News: now includes articles from over 10,000 news sources in more than 18 languages worldwide.
Among these, over 4,500 are English language news sources
Advertisers: Hundreds of thousands of advertisers worldwide
Client Software: Google Toolbar has millions of users worldwide
Google Desktop: has millions of users worldwide
Audio Advertising: More than 1,600 radio stations available to U.S. AdWords advertisers
Print Advertising: More than 600 newspapers now available to U.S. AdWords advertiser
TV Advertising: We are currently in a closed trial to test an auction-based TV advertising system working
with EchoStar and Astound Cable
YouTube: People watch hundreds of millions of videos on YouTube every day
• Hundreds of thousands of videos are being uploaded to YouTube daily
Starting with a Clean Slate
Starting with a clean slate
• very small group
• few legacy systems
• no inertia around “how we’ve always
done things”
Deep Dive
• Google’s culture
− bottoms-up and tops-down
• Google’s objectives
− ascertain Treasury’s
involvement
• Treasury’s history (and timeline)
− how fast do we move?
− what has focus been?
• Existing Treasury personnel
• skills and career goals
• Listen!!!!
Treasury Areas of Initial Focus
Take a big Bite!
1. Foreign Exchange
2. Portfolio Management
3. Corporate Finance
4. Financial Risk Management
5. Cash Management / Operations
6. Insurance / Business Risk Management
7. Stock Services
8. SYSTEMS!
Directional Themes
Aim high
Take a deeply analytical approach to everything
• A sophisticated approach doesn’t have to be scary
• Risk management as a foundation for forecasting, strategies
etc.
• Strive for as-close-to-as-possible visibility into exposures,
market values of positions, risk metrics, etc
Diversify your portfolio
All insurance should be strategic
Use systems wherever possible
• Straight-through processing is critical
Look at entire transactions and processes from start to
finish and to use real-time numbers
Personnel Focus
Brent Callinicos
VP, Treasurer
Operations
& Cash Management
(1 HC)
Stock Services
(4 HC)
Google Treasury Organization – Q3 ‘07
Brent Callinicos
VP, Treasurer
Assistant Treasurer
Assistant Treasurer Assistant Treasurer
Cash Mgmt, Insurance Executive Assistant
Portfolio Management F/X
& Stock Services
Operations
Portfolio Analyst Corporate Finance Analyst
& Cash Management
Operations
& Cash Management
•Blue = Heads at end of Q1
Stock Services •Grey = hired in Q2/Q3
(3 HC)
•Green = Heads to be hired
Stock Services
Foreign Exchange
Simultaneous search
• Portfolio
• F/X (whole lifecycle including FASB133 acctg module)
• Financial Risk Management
• Treasury Workstation
Logic and cost/benefit dictates choice
• Not just cost
Systems Selection - Methodology
JULY A I J E H
D Consultant
F G
L B C RFP M & Google
Vendor
Landscape
DEMOS
AUG
FINALIST VENDORS
Process Overview A B
• Onsite Vendor Overviews Final C
• Surveys Vendors
• Detailed RFP SEPT
• Detailed Onsite Demos
• Demo Score Cards
• eAuction (SW license,
maintenance fees, hosting)
FINAL APPROVAL
• Full Day Deep Dive
GO-FORWARD DECISION
Demos
22