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INTRODUCTION TO
BUSINESS
STRATEGY

[Discover New Opportunities.
Manage and Eliminate
Threats.]

The aim of this paper is to provide a summary of those models
from Management literature most often used in student
assignments, management activities & business consultancy.

Table of Contents
INTRODUCTION TO BUSINESS STRATEGY.................................................................... 1
[Discover New Opportunities......................................................................................1
Manage and Eliminate Threats.].................................................................................1
The aim of this paper is to provide a summary of those models from Management
literature most often used in student assignments, management activities &

business consultancy. ................................................................................................ 1 Table of Contents......................................................................................... ............... 2 MAIN REFERENCES..................................................................................................... 3 FEW WORDS ON MODEL............................................................................ ................. 4 INTRODUCTION TO STRATEGY.................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Five Ps for strategy................................................................................. .................... 8 INTRODUCTION TO BUSINESS STARTEGY.................................................................. 11 INTRODUCTION TO ENVIRONMENT ANALYSIS........................................................... 13 PESTLIED.................................................................................... .............................. 14 GEO BUSINESS MODEL............................................................................................. 17 PORTER’S DIAMOND................................................................................................. 20 STRATEGIC MODELS USED IN INDUSTRY ANALYSIS................................................... 24

Barriers & Profitability............................................................................................ ...24

Porter's Five Forces...................................................................................... . . . . . . . . . . . . . 26 SWOT ANALYSIS.......................................................................................... .............. 30 STRATEGIC TRIANGLE............................................................................................... 33 PRODUCT PORTFOLIO STRATEGY.............................................................................. 36 The Boston Matrix................................................................................................. ....37

(Also called the BCG Matrix, the Growth-Share Matrix and Portfolio Analysis)......37
Focusing effort to give the greatest returns..........................................................37

RELATED DIVERSIFICATION GRID.............................................................................. 40 GENERIC STRATEGIES............................................................................ . . . . . . . . . . . . . . . . . . . 42 FOUR ROUTES TO STRATEGIC ADVANTAGE........................................................ . . . . . . . 46

MAIN REFERENCES
THE MIND OF THE STRATEGIST (1982) K.OHMAE
COMPETITIVE STRATEGY: TECHNIQUE FOR ANALYZING THE INDUSTRIES &
COMPETITIORS BY MICHAEL PORTER
SIMON & SCHUSTER FROM DIVERSIFICATION THROUGH ACQUISTION (1979)
COMPETITVE ADVANTAGE: CREATING & SUSTAINING SUPERIOR
PERFORMANCE BY PORTER (1985)
THE COMPETITIVE ADVANTAGE OF NATIONS BY MICHEAL PORTER (1990)
INTERNATIONAL BUSINESS & MULTINATIONAL ENTERPRISE, ROBOCK &
SIMMONDS, RICHARD D.IRWIN INC. 1989.
PROVEN BUSINESS MODEL BY GROWER.

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