The aim of this paper is to provide a summary of those models
from Management literature most often used in student
assignments, management activities & business consultancy.

business consultancy. ................................................................................................ 1 Table of Contents......................................................................................... ............... 2 MAIN REFERENCES..................................................................................................... 3 FEW WORDS ON MODEL............................................................................ ................. 4 INTRODUCTION TO STRATEGY.................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Five Ps for strategy................................................................................. .................... 8 INTRODUCTION TO BUSINESS STARTEGY.................................................................. 11 INTRODUCTION TO ENVIRONMENT ANALYSIS........................................................... 13 PESTLIED.................................................................................... .............................. 14 GEO BUSINESS MODEL............................................................................................. 17 PORTER’S DIAMOND................................................................................................. 20 STRATEGIC MODELS USED IN INDUSTRY ANALYSIS................................................... 24

Porter's Five Forces...................................................................................... . . . . . . . . . . . . . 26 SWOT ANALYSIS.......................................................................................... .............. 30 STRATEGIC TRIANGLE............................................................................................... 33 PRODUCT PORTFOLIO STRATEGY.............................................................................. 36 The Boston Matrix................................................................................................. ....37

RELATED DIVERSIFICATION GRID.............................................................................. 40 GENERIC STRATEGIES............................................................................ . . . . . . . . . . . . . . . . . . . 42 FOUR ROUTES TO STRATEGIC ADVANTAGE........................................................ . . . . . . . 46