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Podcast business models: a research paper

Podcast business models: a research paper

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Published by Jonathan Deamer
This paper investigates the issue of whether a profitable business model can be applied to the medium of podcasting. It suggests a variety of potential business models that may be appropriate, and evaluates how they be may applied in this new arena.

The literature review explains the parallels between podcasting and other more traditional media, paying particular attention to radio, which is deemed to be the most similar existing medium. The popularity and adoption of podcasting both among the public and media organisations indicate that now is an appropriate time for an investigation into the economics of podcasting. An outline is given of existing business models that have set a precedent both on the Internet and in other forms of media, as well as the wider world. There are a number of examples of how people have previously attempted to apply these business models to podcasting.
This paper investigates the issue of whether a profitable business model can be applied to the medium of podcasting. It suggests a variety of potential business models that may be appropriate, and evaluates how they be may applied in this new arena.

The literature review explains the parallels between podcasting and other more traditional media, paying particular attention to radio, which is deemed to be the most similar existing medium. The popularity and adoption of podcasting both among the public and media organisations indicate that now is an appropriate time for an investigation into the economics of podcasting. An outline is given of existing business models that have set a precedent both on the Internet and in other forms of media, as well as the wider world. There are a number of examples of how people have previously attempted to apply these business models to podcasting.

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Categories:Types, School Work
Published by: Jonathan Deamer on Dec 31, 2008
Copyright:Attribution Non-commercial

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05/23/2013

 
Can a profitable business model be applied to podcasting?
Jonathan Deamer Arts, Music and Entertainment ManagementLiverpool Institute for Performing ArtsMay 2008
© Jonathan Deamer 2008, Some Rights Reserved
Jonathan Deamer http://jonathandeamer.com1
 
 Acknowledgements:
 Many thanks are due to a number of parties for their invaluable help and support in thewriting of this Management Research Paper, including: All those who gave their time to be interviewed as part of my research My friends, work colleagues and family Phil Saxe and all LIPA's management lecturers And anyone who's endured me talking at great length about RSS, the Long Tail,asynchronous media and innumerable other buzzwords...
Jonathan Deamer http://jonathandeamer.com2
 
Contents
 Abstract1. Introduction2. Literature review 
2.1Podcasting2.1.1 Definition2.1.2 Podcasting vs. radio: key arguments2.1.3 Popularity and adoption of podcasting2.2Business models2.2.1 Definition of “business model”2.2.2 Definition of “profitable”2.2.3 “Free” business models2.2.4 Common internet business models2.3 Podcasting, broadcast and new media business models2.3.1 How the above business models have been applied to podcasting
3. Methodology 
3.1 Research philosophy 3.2 Research approach and methods3.3Preparations3.4Interview style3.5Analysis and interpretation of data3.6Which business models should be evaluated?3.7A framework for research
4. Findings and analysis
4.1General4.2Merchant model4.3Labour exchange model4.4Advertisement-based model4.5 Commission model4.6 Subscription model
5. Conclusions
5.1General5.2Merchant model5.3Labour exchange model5.4Advertisement-based model5.5 Commission model5.6 Subscription model5.7Summary of conclusions
6. Bibliography 7. Appendices
Jonathan Deamer http://jonathandeamer.com3

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