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Can a profitable business model be applied to podcasting?
Jonathan Deamer Arts, Music and Entertainment ManagementLiverpool Institute for Performing ArtsMay 2008
© Jonathan Deamer 2008, Some Rights Reserved
Jonathan Deamer – http://jonathandeamer.com1
Acknowledgements:
Many thanks are due to a number of parties for their invaluable help and support in thewriting of this Management Research Paper, including: All those who gave their time to be interviewed as part of my research My friends, work colleagues and family Phil Saxe and all LIPA's management lecturers And anyone who's endured me talking at great length about RSS, the Long Tail,asynchronous media and innumerable other buzzwords...
Jonathan Deamer – http://jonathandeamer.com2
Contents
Abstract1. Introduction2. Literature review
2.1Podcasting2.1.1 Definition2.1.2 Podcasting vs. radio: key arguments2.1.3 Popularity and adoption of podcasting2.2Business models2.2.1 Definition of “business model”2.2.2 Definition of “profitable”2.2.3 “Free” business models2.2.4 Common internet business models2.3 Podcasting, broadcast and new media business models2.3.1 How the above business models have been applied to podcasting
3. Methodology
3.1 Research philosophy 3.2 Research approach and methods3.3Preparations3.4Interview style3.5Analysis and interpretation of data3.6Which business models should be evaluated?3.7A framework for research
4. Findings and analysis
4.1General4.2Merchant model4.3Labour exchange model4.4Advertisement-based model4.5 Commission model4.6 Subscription model
5. Conclusions
5.1General5.2Merchant model5.3Labour exchange model5.4Advertisement-based model5.5 Commission model5.6 Subscription model5.7Summary of conclusions
6. Bibliography 7. Appendices
Jonathan Deamer – http://jonathandeamer.com3
Podcast business models: a research paper
Info and Rating
Sections
« prev | next »- 1. Introduction
- 2.1.1 Definition
- 2.1.2 Podcasting vs. radio: key arguments
- 2.1.3 Popularity and adoption of podcasting
- 2.2.1 Definition of “business model”
- 2.2.2 Definition of “profitable”
- 2.2.3 “Free” business models
- 2.2.4 Common internet business models
- 2.3.1 Examples of how the above business models have been applied to podcasting
- 3.1 Research philosophy
- 3.2 Research approach and methods
- 3.3 Preparations
- 3.4 Interview style
- 3.5 Analysis and interpretation of data
- 3.6 Research base
- 3.7 Which business models should be evaluated?
- 3.8 A framework for research
- 4.1 General
- 4.2 Merchant model
- 4.3 Labour exchange model
- 4.4 Advertisement-based (sponsorship/traditional ads) model
- 4.5 Commission model
- 4.6 Subscription model
- 5.1 General remarks
- 5.2 Merchant model
- 5.3 Labour exchange model
- 5.4 Advertisement-based model
- 5.5 Commission-based model
- 5.6 Subscription-based business model
- 5.7 Summary of conclusions
- 6. Bibliography
- 7. Appendix
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