High Quality
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ENGINEERINGEVENTS
A Comparison of the standardProject ManagementMethodology with theManagement of Events andFestivals.
by William John O’Toole
2005
© William J O’Toole 2005 Otoole Engineering EventsV01.doc, Pageii
Acknowledgements
I would like to thank the following people and organizations for their assistance over the fiveyears:The staff and teachers of the PM Outreach programme and the Department of CivilEngineering at University of Sydney, for their inspired assistance in an area that wascompletely new to most of them.Over one and a half thousand event managers who I have trained in event projectmanagement in Malaysia, Saudi Arabia, New Zealand, USA, UAE, Britain, South Africa, andall the cities and most regional centres of Australia. They have provided valuable feedback torefine the event project management systemThe graduate students of the online Pmoutreach program of four years, who compared eventmanagement and project management as part of their course work.The members of the online event management group and users of the event projectmanagement system for their feedback.The Event Management Body of Knowledge executive committee, who have taken an ideaand created an international team to take it forward to the world.To my family whose support has been unyielding.Bill O’Toole 2005
© William J O’Toole 2005 Otoole Engineering EventsV01.doc, PageiiiCONTENTAcknowledgements.................................................................................................................ii
Glossary of Terms : Definitions and discussion of the terminology used in the thesis...........v
Preface...................................................................................................................................ix
EMBOK: statement of intent.............................................................................................xiii
Introduction............................................................................................................................1
Chapter 1 Overview of Thesis................................................................................................4
A model, processes, system or a Body of Knowledge?.....................................................6
Complexity and Uncertainty...............................................................................................8
Phases of event management and the event life cycle....................................................12
Intangibility of outcomes...................................................................................................12
Conclusion........................................................................................................................13
Chapter 2 Scope/Integration/feasibility................................................................................14
Event Feasibility...............................................................................................................15
Measuring the Product.....................................................................................................16
Project Asset Impact........................................................................................................16
Network of Plans..............................................................................................................17
Performance Measurement..............................................................................................19
Work Breakdown Structure..............................................................................................19
Summary..........................................................................................................................20
Chapter 3 Stakeholder Management...................................................................................21
Stakeholder classification.................................................................................................22
Sponsorship......................................................................................................................23
Sponsor Management......................................................................................................24
Other Stakeholders..........................................................................................................26
Stakeholder Management of the Event............................................................................31
Summary..........................................................................................................................33
Chapter 4 Design Management...........................................................................................34
Staging.............................................................................................................................35
Wow factor........................................................................................................................36
Site /venue location and layout........................................................................................36
Programming and the program........................................................................................37
Summary..........................................................................................................................37
Chapter 5 Event Marketing..................................................................................................38
Product Quality.................................................................................................................39
Marketing Process............................................................................................................39
Market Segmentation.......................................................................................................40
Marketing Mix...................................................................................................................40
Promotion.........................................................................................................................41
Quality of Management....................................................................................................42
Summary..........................................................................................................................42
Chapter 6 Financial Management........................................................................................43
Revenue...........................................................................................................................44
Revenue and Resources..................................................................................................46
Sponsorship management...............................................................................................47
Cash Flow.........................................................................................................................47
Cost..................................................................................................................................48
Impacts.............................................................................................................................48
Summary..........................................................................................................................48
Chapter 7 Time Management..............................................................................................50
Event Date........................................................................................................................52
Deliverables......................................................................................................................53
Deadline Management.....................................................................................................54
Summary..........................................................................................................................56
Chapter 8 Risk Management...............................................................................................57
Risk in event literature......................................................................................................59
Attendees.........................................................................................................................60
Qualitative risk assessment..............................................................................................61
Otoole Engineering EventsV01
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Sections
« prev | next »- Introduction
- Chapter 1 Overview of Thesis
- A model, processes, system or a Body of Knowledge?
- Complexity and Uncertainty
- Phases of event management and the event life cycle
- Intangibility of outcomes
- Conclusion
- Chapter 2 Scope/Integration/feasibility
- Event Feasibility
- Measuring the Product
- Project Asset Impact
- Network of Plans
- Performance Measurement
- Work Breakdown Structure
- Summary
- Chapter 3 Stakeholder Management
- Stakeholder classification
- Sponsorship
- Sponsor Management
- Other Stakeholders
- Stakeholder Management of the Event
- Chapter 4 Design Management
- Staging
- Wow factor
- Site /venue location and layout
- Programming and the program
- Chapter 5 Event Marketing
- Product Quality
- Marketing Process
- Market Segmentation
- Marketing Mix
- Promotion
- Quality of Management
- Chapter 6 Financial Management
- Revenue
- Revenue and Resources
- Sponsorship management
- Cash Flow
- Cost
- Impacts
- Chapter 7 Time Management
- Event Date
- Deliverables
- Deadline Management
- Chapter 8 Risk Management
- Risk in event literature
- Attendees
- Qualitative risk assessment
- Chapter 9 Communication
- Event manuals
- Tools
- External Communication - Promotion
- Onsite communications (OSC)
- Event Documentation, Filing and Archiving
- Chapter 10 Procurement Management
- Site/venue Choice
- Contract management
- Contract variations
- Chapter 11 Human Resources
- Volunteers
- The Future
- Reference List
- Bibliography
- Event Articles
- Event Books
- Event Documents
- Event Manuals
- Event Textbooks
- Books and Articles: management, models, systems and dynamics
- Project Management Textbooks and Articles
- Appendix
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