BUSINESS STANDARD AND BUSINESS LINE A REVIEW

Presented by: Akshay Sonone PUMBA 2011-13

FEATURES OF BUSINESS STANDARD

Front page: Business related headlines

Sensex information Sales news

Companies: Insights of the activities of

Economy: Trends in the world market

corporates

New policies and its implications Statistics , indices related to macroeconomy

World:

International problems

Politics World trade policies

Markets:

Trends in share market Market expert advise Monetary policies FII / FDI norms SEBI guidelines

Business law:

IPR laws

Tax rules and regulations Merger and acquisition Cases related to business

Brand world:

New product launch Brand equity Endorsement of Brands Brand valuation Sales figures of companies

Digital consumers: Innovative technology

Gadgets and accessories Sites to buy products New generation product features

Issues and insights: Insights into hot burning topics

Letters from the people

Opinions: Experts views on business and social

issues Book review

BUSINESS LINE

Business line comprise of all section as of Business Standard with additional sections hereunder: States: happening in the country politics Issues related to state Policies adopted by states related to business

Agri business: Commodity rates Demand and supply of goods

Variety: Miscellaneous information facts and figures

SUPPLEMENT OF BUSINESS STANDARD AND BUSINESS LINE

Business Standard Business Line

The Strategist

eWORLD

The Smart Investor

Investor World

Weekend

Smart buy, Brand Line

BUSINESS STANDARD SUPPLEMENTS

The Strategist: 1)gives information of the different strategy implemented by firms, 2)Bookworm The top 10 business bestsellers

3) The Strategist Quiz compiled by Gaurav Sri Krishna

4) Power moves automobile reviews

BUSINESS STANDARD SUPPLEMENT

The Smart Investor:

1. Cover Story 2. Smart Feature 3. Investment Counter Pound Wise 4. Smart Calls Analystscorner stock analysis and advice 5. Smart Feature Guest Column 6. Trading Desk Macro Technicals and Derivatives 7. Smart Feature Bloomberg Special 8. Trading Desk Stock To Watch Sectoral Indices Global Indices BSE 500 Bulk Deals 9. Trading Desk Smart Portfolios

BUSINESS STANDARD SUPPLEMENT

Weekend Six-page supplement in yellow news print 1. Spend a. In Store review of newly launched products b. The Wine Club - Alok Chandra reviews wines c. Chess Devanghsu Datta analyses chess games 2. Living a. Party Smart Party guide by Mitali Saran b. Society Commentary on society by Anoothi Vishal c. Q&A Interview

3. Books a. Book review b. Overleaf Rrishi Raotes column on books and authors c. The BS Crossword

4. Weekend a. Artwalk Bharati Chaturvedi writes on the art-events

5. Motoring powered by www.bsmotoring.com a. Articles by Bijoy Kumar Y b. Which Car? Readers questions on purchasing automobiles

BUSINESS LINE SUPPLEMENT

eWORLD: gives information on latest innovative technology, new gadgets, price, features, availability

Investor World: provide insight into stock market conditions, new ventures in business world, expansion strategy of firms, trends in realty market, suggestion regarding investment in stock market

BUSINESS LINE SUPPLEMENTS Smart buy: Guide to buy products, comparison of different products, different offers and buying channels

Brand Line: New product launch, trends in consumer preferences , star brand endorsers, new business models

CONCLUSION
According to the analysis, Business Standard has an upperhand in the Economy and Market news and is more beneficial to the marketing firms Business Standard must include the agribusiness section Business Standard must bring in new supplements related to Brands like Brand Wagon of Economic Times

Thank you