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Business Intelligence Framework for Pharmaceutical

Business Intelligence Framework for Pharmaceutical



|Views: 2,084|Likes:
Published by Jaydeep Adhikari
Strategy to move ahead in tricky world of pharmaceutical

Intelligence frame work are primer which replicate in a logical fashion when information~intelligence are inputted,the ultimate
Strategy to move ahead in tricky world of pharmaceutical

Intelligence frame work are primer which replicate in a logical fashion when information~intelligence are inputted,the ultimate

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Categories:Types, Research
Published by: Jaydeep Adhikari on Dec 31, 2008
Copyright:Attribution Non-commercial


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BBuussiinneessssIInntteelllliiggeenncceeFFoorrPPhhaarrmmaacceeuuttiiccaall IInndduussttrryy 
www.baconsultinggroup.comPage 1 of 16More than ever, the pharmaceutical industry is challenged with an increasingly dynamic environment.Growing competition, government regulation, product segmentation, and corporate consolidation havedriven the need for organizations to effectively analyze both internal and external information.This document studies the challenge of Business Intelligence in the pharmaceutical industry and presentsconceptual solutions to deliver information to the enterprise.
The Pharmaceutical Business
Similar to other industries, Figure 1 displays the business flow for a typical pharmaceutical company.Figure 1: This figure displays the business flow of a pharmaceutical organization.
The Business Defined
From a business perspective, each component drives every other component in a synergistic cycle. Theeffectiveness of each organization has traditionally been assessed individually through department-specificBusiness Intelligence systems. However, true power is harnessed when information is integrated acrosscomponents.
The Information Challenge
The challenge with integrating data across business components is that most information systems are builtaround the day-to-day operational needs of the business unit. In order to satisfy the corporate-wideinformation integration requirements, enterprise business intelligence (BI) systems must be developed anddeployed. Such systems help companies with:
Business Intelligenc
- Understand the needs of the business
Business Management 
- Manage internal operations based on those needs
Business Operations 
- Run the business based on management directivesThese capacities enable companies to realize the opportunity of a business landscape characterized bycustomer relationships, product delivery, and opportunity-driven profit. One of the key enablingtechnologies to this evolution is the Enterprise Data Warehouse (EDW).
BBuussiinneessssIInntteelllliiggeenncceeFFoorrPPhhaarrmmaacceeuuttiiccaall IInndduussttrryy 
www.baconsultinggroup.comPage 2 of 16
The Enterprise Data Warehouse
Conceptually, an Enterprise Data Warehouse (EDW) is a platform upon which an organization can integrateinformation from a variety of sources into a common and consistent format and deliver it to analysts through abusiness-oriented semantic layer. The EDW approach is widely recognized as a necessity for companiesaround the world.Figure 2 illustrates how the data warehouse delivers business intelligence capabilities to support businessfunctions in the pharmaceutical industry. Though not covered in the scope of this document, the figure alsoillustrates how the operational data store, a key component of any EDW deployment, delivers businessmanagement capabilities to complete the information solution.
Figure 2:
This figure displays the processes and resulting functions of an EDW approach.More than ever, an EDW approach is critical in the pharmaceutical industry. With a variety of data sources(both internal and external to the company) and a trend of consolidation, it has become increasinglychallenging to analyze information across systems, particularly when the number of systems multiply after amerger.
BBuussiinneessssIInntteelllliiggeenncceeFFoorrPPhhaarrmmaacceeuuttiiccaall IInndduussttrryy 
www.baconsultinggroup.comPage 3 of 16
Pharmaceutical Analysis
Like other industries, the pharmaceutical data warehouse provides insight that drives new customers, helpsretain current ones, streamlines operations, reduces costs, and helps management to achieve their targets.One of the unique characteristics of a pharmaceutical EDW, however is the fact that there are a broad rangeof candidate data sources to integrate. Figure 3 displays just a few of these data sources. It is challenging just to prioritize these sources and find methodologies to merge them into the EDW.Figure 3: This figure displays some of the candidate data sources for a pharmaceutical EDW.Several additional key challenges are unique to the pharmaceutical industry:
The pharmaceutical industry has a great dependency on third-party data. Companies such as IMS,NDC, and Scott Levin gather information directly from data sources about patient care andprescriptions. Since most pharmaceutical inventory is sold to wholesalers and not directly tocustomers, it would be very difficult to analyze sales data without third-party information.
Many of the data sources are available at different intervals. External data sources frequentlybecome available months after the transactions occur, while internal data may be availablereal-time. Internal reporting needs may require an EDW to house different data sources with differentload intervals.
External and internal data often are not readily nor easily mapped together. They are often alignedby different keys and have differing levels of granularity and cleanliness. This may require asubstantial scrubbing process to cross-match the data. ·
Different parts of the business often view or align the same data in different ways. For instance,marketing analysts may view product and market roll-ups differently than sales analysts. This results ina more challenging development process than typical for other industries.
Many pharmaceutical data warehouse users are often remotely located which may drive the needfor a more sophisticated delivery process.
There are many regulatory security and reporting requirements that are imposed on thepharmaceutical industry. Since Federal law protects customer privacy, it is more critical to carefullydesign the warehouse for security and the appropriate level of anonymity.
The pharmaceutical industry is highly dynamic. With legislation and business changes to the healthcare industry, the sales process (and consequently the data) is in a constant state of change.Therefore, an EDW must be constructed with adequate flexibility so that such changes do not requiremajor modifications to the system.

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