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Become a Marketing Genius in 30 Minutes!

Become a Marketing Genius in 30 Minutes!

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Published by Gary
This easy-to-read 51-page E-book delivers the insider marketing insights that marketing experts use to create remarkable marketing strategies. From defining your market to crafting your message and handling your ongoing communication and relationships with customer and prospects, this little book delivers tips on how to approach every marketing situation you'll ever encounter. Your success will be determine largely by "how you think" about marketing. Go ahead and become a genius!
This easy-to-read 51-page E-book delivers the insider marketing insights that marketing experts use to create remarkable marketing strategies. From defining your market to crafting your message and handling your ongoing communication and relationships with customer and prospects, this little book delivers tips on how to approach every marketing situation you'll ever encounter. Your success will be determine largely by "how you think" about marketing. Go ahead and become a genius!

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Published by: Gary on Dec 31, 2008
Copyright:Attribution Non-commercial

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03/04/2013

 
 
Become aMarketing Geniusin 30 Minutes
The Simple Ideas Experts Use to Get Rich!
A Marketing Shortcut of Staggering Brevity
 
Gary Arndts
 
 
2
CONTENTS
 YOU’RE JUST 30 MINUTES FROM BECOMING A MARKETING GENIUS
….....4
 
So, What’s a Strategy……Anyway?
.............................................................................................5
 
What Drags Us Down as Marketers?
...........................................................................................6
 
Folklore...........................................................................................................................................6
 
Good, Ol’ Fashion ‘Source’ Sense...............................................................................................7
 
Play it Too, Safe.............................................................................................................................7
 
Try to Cheat…................................................................................................................................8
 
Avoid Thinking!...............................................................................................................................8
 
Marketing IQ Booster Shot
............................................................................................................9
 
Some Guru Wisdom
......................................................................................................................10
 
One Strategy Will Always Outperform Another.........................................................................11
 
Thou Shalt Test…........................................................................................................................12
 
What’s in it for Me?......................................................................................................................12
 
It Ain’t About You, Babe..............................................................................................................13
 
HOW STRATEGIES ARE BORN
...........................................................................................14
 
Get Focused
...............................................................................................................................14
 
Why is focusing so vital?.............................................................................................................15
 
Start with These Key Questions…..............................................................................................16
 
Focusing Questions
..................................................................................................................17
 
Business-to-Business Targeting Parameters
..........................................................................18
 
Geographic...................................................................................................................................18
 
Classification (demographic).......................................................................................................18
 
Size of Firm (demographic)........................................................................................................18
 
Buying Decision Makers & Influences (demographic).............................................................19
 
Volume (demographic)...............................................................................................................19
 
Marketing Factor (Psychographic)..............................................................................................19
 
Consumer Targeting Parameters
...............................................................................................20
 
Geographic...................................................................................................................................20
 
Demographic................................................................................................................................20
 
Psychographic..............................................................................................................................20
 
Volume..........................................................................................................................................21
 
Marketing Factor..........................................................................................................................21
 
Benefit...........................................................................................................................................21
 
 
 
3
PUT YOUR BUSINESS IN A FRAME
..................................................................................22
 
Framing is Darned Important Because…...................................................................................23
 
To Frame…Start with These Burning Questions.......................................................................23
 
Framing Parameters
......................................................................................................................24
 
When Framing Your Business…................................................................................................26
 
Create a Radio Spot for Your Business….................................................................................26
 
FINDING PROSPECTS
..........................................................................................................29
 
To Find Prospects, Consider These Tactics…..........................................................................30
 
FUNNELING PROSPECTS
......................................................................................................33
 
Look at Your Market Like a Pyramid
..........................................................................................34
 
Marketing with Pyramids.............................................................................................................35
 
Next You Will Do Something Truly Amazing . . ........................................................................36
 
Funneling Brings It All Together.................................................................................................37
 
Even More Burning Questions....................................................................................................38
 
The Amazing Power of Offers.....................................................................................................39
 
What to Know About Underlying Offers…..................................................................................39
 
What to Know About Promotional Offers…................................................................................40
 
Promotional Offers that Work…..................................................................................................40
 
Promotional Offers that Don’t Work…........................................................................................42
 
The 40-40-20 Rule.......................................................................................................................42
 
The Drop-Like-a-Rock Funnel.....................................................................................................43
 
The Database Way Station.........................................................................................................44
 
Funnels in Action.........................................................................................................................46
 
STRATEGY ACTION STEPS
..................................................................................................48
 
Focusing
.........................................................................................................................................48
 
Framing
...........................................................................................................................................48
 
Finding
.............................................................................................................................................49
 
Funneling
........................................................................................................................................49
 
MARKETING TOOL KIT
............................................................................................................50
 
To Create Awareness..................................................................................................................50
 
To Follow Up/Communicate Benefits.........................................................................................50
 
To Sustain/Enhance Communication.........................................................................................50
 
MORE MARKETING RESOURCES!
....................................................................................50
 

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Can a copy be sent to karmanmckee@yahoo.com?
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