Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
1Activity

Table Of Contents

Target market selection:
Market-mix determination:
UNIT – II
CONSUMER AS AN INDIVIDUAL
CONSUMER NEEDS AND MOTIVES
CONSUMER NEEDS
Need:
Want:
Types of needs:
Hierarchy of needs:
Evaluation and marketing application:
Trio of needs:
Measurement of motives:
PERSONALITY AND CONSUMER BEHAVIOUR
Nature of personality:
Theories of personality:
Brand Personality
CONSUMER PERCEPTION
Elements of perception:
Dynamics of perception:
Perceptual selection:
Perceptual organization:
Perceptual interpretation:
(A)CONSUMER LEARNING:
ATTITUDE FORMATION AND CHANGE:
SELF IMAGE:
FAMILY:
(Module 5)
SUBCULTURAL AND CONSUMER BEHAVIOUR:
CROSS CULTURAL CONSUMER BEHAVIOUR:
SOCIAL CLASS CULTURAL ASPECTS:
UNIT – IV(module 7)
CONSUMER DECISION PROCESS AND POST-PURCHASE BEHAVIOUR
PERSONAL INFLUENCE AND OPINION LEADERSHIP:
DIFFUSION OF INNOVATIONS:
NAME OF STAGE WHAT HAPPENS DURING THIS
STAGE EXAMPLE
CONSUMER DECISION MAKING PROCESS:
NICOSIA MODEL:
HOWARD-SHETH MODEL:
ENGEL-KOLLAT MODEL:
UNIT – V
ADDITIONAL DIMENSIONS
CONSUMERISM:
CONSUMER PROTECTION:
ORGANIZATIONAL BUYER BEHAVIOUR:
0 of .
Results for:
No results containing your search query
P. 1
47890446 Consumer Behavior Study Material for MBA

47890446 Consumer Behavior Study Material for MBA

Ratings: (0)|Views: 3 |Likes:

More info:

Published by: Sikander Jawaid Wiky on Jun 09, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

05/28/2014

pdf

text

original

You're Reading a Free Preview
Pages 4 to 6 are not shown in this preview.
You're Reading a Free Preview
Pages 10 to 67 are not shown in this preview.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->