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An Assignment on The study of Product line & Product mix of HSBC & YAHOO

An Assignment on The study of Product line & Product mix of HSBC & YAHOO

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Published by Tariq Rajput
An Assignment on

The study of
Product line & Product mix of
HSBC YAHOO
An Assignment on

The study of
Product line & Product mix of
HSBC YAHOO

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Published by: Tariq Rajput on Jun 09, 2012
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06/15/2014

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An Assignment on
The study ofProduct line & Product mix ofHSBCYAHOO
ByTariq RajputMBA-Finance
 
TABLE OF CONTENTS
Product lineProduct mixProduct mix management and responsibilitiesProduct mix analysisProduct lines & Product mix of HSBCHSBC ProfileHSBC IntroductionHSBC Product mixHSBC Product linesProduct line & Product mix of YahooYahoo ProfileYahoo IntroductionYahoo Product mixYahoo Product linesConclusionBibliography
 
PRODUCT LINE
A product line is a group of products within the product mix that are closely related,either because they function in a similar manner, are sold to the same customer groups,are marketed through the same types of outlets, or fall within given price ranges.A product is a distinct unit within the product line that is distinguishable by size, price,appearance, or some other attribute.In the below Table, courses in the each department constitute a product line; and eachcourse is a product item.For example;Mathematics department is a product line, and Calculus is a product item.
University Product Lines & Product Mix
Political ScienceEducationMathematics
Political TheoryElementary TeachingCalculus IAmerican GovernmentSecondary TeachingCalculus IIInternational relationsTeaching InternshipTrigonometryState governmentPost Secondary TeachingMath Theory
NursingEngineeringEnglish
BiologyPhysicsEnglish LiteratureChemistryAdvanced MathEuropean WritersOrganic ChemistryElectrical ConceptCreative Writing
PRODUCT MIX
The product mix of a company, which is generally defined as
the total composite of  products offered by a particular organization, consists of both product lines and individual products.
Example; All the courses a university offers constitute its product mix.

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