We’ve all seen the dull, dry kind of advertising that’s instantly forgettable. But the stuff we remember is when advertisinggets personal.So think about what’s important to people, and try to work outan angle that you can target your business marketing towardsthis. You might want to think about hot topics such as:
The “green” issue. After all, you can’t do anything inthe 21
century without worrying about your carbonfootprint, emissions and the like, so perhaps you can usethis as a marketing angle.
Making money. After all, in today’s current globalclimate we can all do with a little extra cash.
Protecting yourself from scams and frauds. Not a day goes by without another report on how someone (or lotsof people) got caught by a con of one kind or another.These are just a few ideas – you’ll be able to come up witha whole bunch more but should give you the gist as to thedirection of the mind set you need when thinking about yourmarketing.Take some time to think about marketing campaigns that you’ve known to be successful in the past. You know, big timeTV advertising, radio, internet – and you’ll see that the mostsuccessful are very often ones that show exactly how a productcan make an individual’s life that much better.Because while no-one else might care about your business, yousure do. And the reason for that is you too care about yourself.And if you can work this same mentality into your marketing,then you’ll be on the right track to getting other people to careabout your business as well.
#86 How to build a multi-million dollar online business.
Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace forfinding all sorts of service providers. This online business now hosts millions of visitors annually, and generates hundreds of millions of dollars of work requests each year.In this revealing interview, Danial shares where the idea camefrom, how he managed to bring it to life after quitting hisday job as an Industrial Relations lawyer and cleaning officesto pay the bills, some of the obstacles he encountered andmistakes he made along the way.PLUS (and of course) he takes us behind the scenes of theService Central marketing machine, where at one point hismonthly marketing budget was $480,000 … and shares how he goes about communicating with two very distinct groups ….users and service providers.If that’s not enough, I also am excited to welcome Netregistry in to the community as a major sponsor of the show. They’rethe experts when it comes to sorting small businesses out withall your online marketing needs.Exciting times, folks!Stap in … this is another episode chock full of marketing gems.
Links & Resources Mentioned In ThisEpisode …
Please welcome my new sponsor – Netregistry – they’ll sort you out with all youronline marketing questions.Service Centralwebsite.Timbo’s speaking for HP in Perth and Brisbane in June–Brisbane&Perth.
Predictably Rational– The book Danial Ahchow mentionedabout pricing.The Lean Start Up– The book Timbo mentioned about theconcept of a minimum viable product.Eaco– Danial’s new venture.
Join the marketing discussion beyond mypodcast …
For in-depth marketing discussion, join theSmall Business BigMarketing LinkedIn Group.See the lighter side of marketing on theSmall Business BigMarketing Facebook Page.Receive small business marketing tips on theSmall BusinessBig Marketing Twitter feed.Leave a review forSmall Business Big Marketing in iTunes. It’sa rankings thing ;0)
Site Boost– Discover the characteristics of a successful website.Spotlight– I create an exclusive podcast episode solving themarketing challenges of your business.List Builder– How to build an email subscriber list … Fast.Online Marketing Communications Masterclass– This is allabout getting found online.
Seeding, Sponsorship andSocial Media.
When it comes to marketing it can sometimes seem like you’refloundering in a sea of opportunities. Too many marketingstrategies to choose from – especially if you don’t have thelargest of budgets. Well, there are some clever ways that the savvy marketer canmake every advertising dollar stretch as far as possible. Andnot all of them need force your bank balance even more intothe red.Take social media, for example.Never, ever underestimate the power of Twitter and Facebook.These are probably two of the small business owner’s bestfriends – and you should ignore them at your peril. Gone arethe days that Facebook was the domain of teenagers tellingtheir mates that they’d been dumped by their boyfriend, orposting embarrassing drunken photos. Today, Facebook isthe power house it is simply because of its business andadvertising potential. Not a business alive today should be