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Table Of Contents

CHAPTER 1 DEFINITIONS AND OVERVIEW
STRATEGY DEFINITIONS
COMPETITIVE ADVANTAGE DEFINITIONS
THE VALUE CHAIN
SUPPLY CHAIN
STRATEGIC FIT
CHAPTER 2 THE STRATEGIC PROCESS
STEP I: VISION, MISSION, & VALUE STATEMENTS – DETERMINE THE STRATEGY
STEP 2: SET GOALS
STEP 3: CREATE THE STRATEGIC PLAN
STEP 4: IMPLEMENT
STEP 5: MONITOR & ADJUST
CHAPTER 3 ENVIRONMENTAL ANALYSIS
OVERVIEW
MACRO-ENVIRONMENTAL ANALYSIS
MACRO-ENVIRONMENT ANALYSIS EXAMPLE
MICRO-ENVIRONMENTAL ANALYSIS
MICRO-ENVIRONMENT ANALYSIS EXAMPLE
INTERNAL ENVIRONMENTAL ANALYSIS
INTERNAL ENVIRONMENT ANALYSIS EXAMPLE
SWOT ANALYSIS
SWOT ANALYSIS EXAMPLE
CHAPTER 4 BUSINESS-LEVEL STRATEGIES
FIVE GENERIC STRATEGIES
LOW COST LEADERSHIP
DIFFERENTIATION
FOCUSED
HYBRID
RECAP
CHAPTER 5 INDUSTRY SPECIFICS
INDUSTRY LIFECYCLES
LEADERS OR FOLLOWERS
OTHER CONSIDERATIONS
OUTSOURCING
INTEGRATION
DIVERSIFICATION
ALLIANCES & PARTNERSHIPS
MERGERS & ACQUISITIONS
CHAPTER 7 FOREIGN MARKETS
WHY GO INTO FOREIGN MARKETS?
CULTURAL, MARKET, & POLITICAL DIFFERENCES
EMERGING MARKET STRATEGIES
LOCAL OR GLOBAL?
CHAPTER 8 ETHICS
ETHICAL PHILOSOPHIES
ETHICAL UNIVERSALISM
ETHICAL RELATIVISM
INTEGRATIVE SOCIAL CONTRACTS
ETHICAL UTILITARIANISM5
THE GOLDEN RULE
THE BILLBOARD OR MOTHER RULE
WHAT DRIVES UNETHICAL BEHAVIOR IN BUSINESS?
DILEMMA OR DECISION?
MANAGING ETHICS
WHY BE ETHICAL?
CHAPTER 9 SOCIAL RESPONSIBILITY
WHY BE SOCIALLY RESPONSIBLE?
CHAPTER 10 ORGANIZATIONAL CULTURE
KEY FEATURES
PERPETUATION & EVOLUTION
TYPES OF CULTURES
ALLY OR OBSTACLE?
CHANGING CULTURE
CHAPTER 11 IMPLEMENTATION
WHAT NEEDS TO BE DONE
SOME ADDITIONAL INFORMATION…
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Business Policy & Strategy

Business Policy & Strategy

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Published by Chico1221

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Published by: Chico1221 on Jun 10, 2012
Copyright:Attribution Non-commercial

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