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2012 ENTREPRENEURSHIP

PROJECT ON GAMING ZONE BUSINESS

UNIVERSITY FUN LAND

ENTREPRENEURSHIP
SUBMITTED TO:
SIR.SHABEER HAIDER

SUBMITTED BY:

MBA 3RD (AC)


ARSLAN ALI BUTT IRTAZA ANSAR AAQIBA JAVED MUNEEBA NAZIR 10012720-001 10012720-007 10012720-011 10012720-017

TOPIC:
IDENTIFY AND EVALUATE THE OPPORTUNITY

UNIVERSITY OF GUJRAT

BUSINESS PLAN FOR GAMING ZONE


NAME OF BUSINESS:

UNIVERSITY FUN LAND


ADDRESS:

UNIVERSITY OF GUJRAT
NAME OF PARTNERS:

ARSLAN ALI BUTT AAQIBA JAVED MUNEEBA NAZIR


IRTAZA ANSAR NATURE OF BUSINESS:
This is the partnership business. We will provide services to university student of UOG. There is no other person or company to provide the refreshment facilities to UOGs students.

CONFIDENTIAL STATEMENT
The undersigned reader acknowledges that the information provided by UNIVERSITY FUN LAND in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of UNIVERSITY FUN LAND. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to GAMING ZONE. This is a business plan. It does not imply an offering of securities UNIVERSITY FUN LAND which to make it clear that this is a BUSINESS PLAN for a business to be purchased and it is subject to the economy, Market trends and availability of cash in the hands of the general public. While the Management team will endeavor to achieve above average results for shareholders, no guarantees can be issued nor can UNIVERSITY FUN LAND, GAMING ZONE, or any of its staff, management or representatives in any way be held liable for interpretations made by prospective partners or for any verbal or written presentations made. People who wish to become partners of this business do this of their own free will and entirely at their own risk. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date

TABLE OF CONTENTS
TOPICS
EXECTIVE SUMMARY INTRODUCTION SELECTED ORGANIZATION UOG INTRODUCTION VISION MISSION LOGO SLOGAN OBJECTIVES LONG TERM OBJECTIVES SHORT TERM OBJECTIVES COMPETITIVES ADVANTAGE OPPORTUNITY ASSESMENT CREATION AND LENGTH OF OPPORTUNITY REAL AND PERCEIVED VALUE OF OPPORTUNITY RISK AND RETURNS OF OPPORTUNITY RISK RETURN OPPORTUNITY VERSUS PERSONAL SKILLS & GOALS COMPETITVE ENVIROMENT BENEFITS ENVIROMENTAL ANALYSIS

PAGE NO.
01 02 03 03 04 04 04 05 05 05 05 05 06 07 07 07 08 08 08 09 09 10

ECONOMIC CONDITION SOCIAL CONDITION LEGAL CONDITION TECHONOLOGICAL CONDITION POLITICAL CONDITION INDUSTRY ANALYSIS CURRENT DOMASTIC GAMING ZONE INDUSTRY STRUCTURE INDUSTRY OF GAMING ZONE WITHIN PAKISTAN INDUSTRY OF GAMING ZONE OUTSIDE PAKISTAN SUPPORTERS COMPETITORS ANALYSIS DIRECT COMPETITORS INDIRECT COMPETITORS INDIRECT COMPETITORS IN UOG CANTEEN UNIVERSITY GYM INDIRECT COMPETITORS OUTSIDE THE UNIVERSITY PACE UFC INDUSTRY AND COMPETITION UNDER PORTER'S 5 FORCES MODEL RIVALRY AMONG EXISTING COMPETITORS THREAT OF NEW COMPETITORS AND SUBSTITUTE PRODUCTS BARGAINING POWER OF BUYERS AND SUPPLIERS

10 11 11 11 12 13 13 13 14 14 14 14 15 15 15 15 15 15 16 17 18 18 18

DEMAND OF OUR PRODUCTS COMPETITORS AND FULLFILMENT OF CUSTOMER NEEDS PRODUCTION TECHINIQUE MARKET RESEARCH PLAN DEFINING THE PURPOSE OR OBJECTIVES GATHERING OF DATA FROM SECONDARY SOURCE GATHERING INFORMATION FROM PRIMARY SOURCE ANALYZING AND INTERPRETING OF RESULT MARKET SEGMENTATION GEOGRAPHIC DEMOGRAPHIC TARGET MARKET MARKET PLAN SITUATION ANALYSIS BACKGROUND OF VENTURE SOWT ANALYSIS STRENGTH AND WEEKNESSES OF VENTURE STRENGTH WEEKNESSES MARKET OPPORTUNITY AND THREATS OPPORTUNITY THREATS COMPETITORS ANALYSIS STRENGTH

19 19 19 19 19 20 20 21 21 22 22 22 23 23 23 23 24 25 25 25 26 26 26 27 27

WEEKNESSES OPPORTUNITY THREATS MARKETING OBJECTIVES AND GOALS MAARKETING STRATGIES AND ACTION PROGRESS MARKETING MIX PRODUCT PRICE PRICING STRATEGY VALUE BASED PRICING PLACE PROMOTION PROMOTIONAL TOOLS BUDGETS CONTROLS ORGANIZATIONAL PLAN LEGAL FORM OF BUSINESS OWNERSHIP LIABILITY OF OWNER COSTS OF STARTING A BUSINESS CONTINUITY OF BUSINESS TRANSFERABILITY OF INTEREST CAPITAL REQUIRMENT MANAGEMENT CONTROL DISTRIBUTION OF PROFIT AND LOSS

28 28 28 29 29 30 30 31 31 31 32 32 33 33 34 34 34 35 35 35 35 36 36 36 36

ATTRACTIVENESS FOR RAISING CAPITAL TAX ISSUE HIERARCHY OPERATIONAL PLAN OPERATIONS IN GAMING ZONE STAFF FOR OPERATIONS OF BUSINESS PRODUCTION PLAN TABLE TENNIS CAROM, CHESS, PUZZLE AND MONOPOLY COMPUTER AND PLAY STATION GAMESS NEED FOR SPEED COUNTER STRIKE FIFA 2010 GOD OF WAR GUN SHOOTING HANDBALL SUPPLIER OF GAMING EQUIPMENT COMPUTERS,PLAYSTATIONS AND LCD'S FINANCIAL PLAN SOURCES AND USES OF FUNDS KEY ASSUMPTIONS INCOME STATEMENT BALANCE SHEET NOTES APENDIX

37 37 37 38 39 39 40 40 40 40 41 41 41 41 42 42 42 42 43 43 43 44 45 46 49

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