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Brand Communication

Brand Communication

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We define brand as the recognition and personal connection that forms in the hearts and minds of our stakeholders and other key audiences through their accumulated experience with your brand at
every point of contact
We define brand as the recognition and personal connection that forms in the hearts and minds of our stakeholders and other key audiences through their accumulated experience with your brand at
every point of contact

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Published by: Abdulaziz Abdullah S on Jan 01, 2009
Copyright:Attribution Non-commercial

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07/08/2013

 
Brand Communication
 
Outline
Introduction
The communication definition of a brand
What is ALJAWAL?
ALJAWAL brand strategic framework
Communicating the brand: Digital Energy
 
Introduction

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