Description

In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. It sounds sensational and perhaps a bit ominous, but it’s not meant to serve as a deterrent. It's only intended to introduce the subject and the context of this subject as well as raise awareness for the need to be proactive about cultivating and managing your brand and your reputation.

Your digital identity defines who you are and in this genre of Web-savvy content creators and purveyors, your online reputation does indeed precede you. The pictures and videos you upload, the bookmarks you share, the profile you define on each social network, those you befriend, the comments you share on blogs and other profiles, the posts your publish, the tweets you send on Twitter, basically everything you contribute to the Social Web shapes and contributes to your personal brand and how people will most likely perceive it. Hopefully in most cases, it can promote and showcase your expertise, and sometimes, what’s representative online can and will be used against you.