Professional Documents
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2009, Jack Covert v Todd Sattersten, nhng chuyn gia c uy tn nht v lnh vc sch kinh doanh tp hp v la chn 100 u sch kinh doanh hay nht mi thi i, phn chia thnh tng lnh vc chuyn bit gip ngi c nhanh chng tm c gii php cho nhng vn ang phi i mt, nh: con ngi, lnh o, chin lc,... Alpha Books trn trng gii thiu danh sch 100 cun sch qun tr kinh doanh ny gip cho nhng c gi bn rn bit cch thc tip cn c vi nhng cun sch hu ch v cn thit nht. Trong danh sch ny, nhiu cun c xut bn ti Vit Nam v s tip tc xut bn trong tng lai.
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14. The Leadership Challenge (tm dch: Thch thc Lnh o), James M. Kouzes v Barry Z. Posner, Jossey-Bass, 2008 15. Leadership Is an Art (tm dch: Lnh o l mt ngh thut), Max De Pree, Crown Business, 2004
16. The Radical Leap (tm dch: Bc nhy vt tri), Steve Farber, Kaplan Publishing, 2009 17. Control Your Destiny or Someone Else Will (tm dch: Kim sot vn mnh ca bn hay ngi khc?), Noel M. Tichy v Stratford Sherman, Harper Paperbacks, 2005 18. Leading Change, Dn dt s thay i, John P. Kotter, Alpha Books, 2010 19. Questions of Character (tm dch: Nhng cu hi v tnh cch), Joseph L. Badaracco, Jr., Harvard Business Press, 2006 20. The Story Factor (tm dch: Nhn t thuyt phc), Annette Simmons v Doug Lipman, Basic Books, 2006
21. Never Give In! (tm dch: Khng bao gi t b), Winston Churchill, Hyperion, 2004
MARKETING V BN HNG Phng php tip cn v nhng cm by trong hnh trnh to lp khch hng
30. 32. Influence, Thuyt phc bng tm l, Robert B. Cialdini, PhD, Alpha Books, 2009 A New Brand World (tm dch: Th gii thng hiu mi), Scott Bedbury v Stephen Fenichell, Penguin, 2003 31. Positioning (tm dch: nh v), Al Ries v Jack Trout, McGraw-Hill, 2000
33. Selling the Invisible (tm dch: Bn th v hnh), Harry Beckwith, Business Plus, 1997 34. Zag, Khong cch, Marty Neumeier, Alpha Books, 2010 35. Crossing the Chasm (tm dch: Vt qua vc thm), Geoffrey A. Moore, Alpha Books , 2011 36. Secrets of Closing the Sale, Ngh thut bn hng bc cao, Zig Ziglar, Tr, 2008 37. How to Become a Rainmaker, tr thnh nhn vin bn hng bc thy, Jeffrey J. Fox, Alpha Books, 2008 38. Why We Buy (tm dch: Ti sao chng ta mua hng), Paco Underhill, Simon & Schuster, 2008 39. The Experience Economy (tm dch: Nn kinh t tri nghim), B. Joseph Pine II v James H. Gilmore, Harvard Business Press, 1999 40. Purple Cow (tm dch: Con b ta), Seth Godin, Portfolio Hardcover, 2009 41. The Tipping Point, im bng pht, Malcolm Gladwell, Alpha Books, 2007
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52. Now, Discover Your Strengths (tm dch: No, hy khm ph u th ca bn), Marcus Buckingham, Simon & Schuster, 2006 53. The Knowing-Doing Gap (tm dch: T suy ngh n hnh ng), Jeffrey Pfeffer v Robert I. Sutton, Harvard Business School Press, 2000 54. The Five Dysfunctions of a Team, Nm ri lon chc nng mt nhm lnh o, Patrick Lencioni, Tr, 2005 55. Six Thinking Hats, Su chic nn t duy, Edward De Bono, Tr, 2008
60. Moments of Truth (tm dch: Nhng khonh khc ca s tht), Jan Carlzon, Harper Paperbacks, 1989 61. Sam Walton: Made in America, Sam Walton - Cuc i kinh doanh ti M, Sam Walton v John Huey, Alpha Books, 2006 62. Losing My Virginity, Richard Brandson ng ra bin ln, Richard Branson, Alpha Books, 2011
73. The Smartest Guys in the Room (tm dch: Nhng k thng minh nht trong phng), Bethany McLean v Peter Elkind, 2003 74. When Genius Failed (tm dch: Khi thin ti tht bi), Roger Lowenstein, Random House, 2001 75. Moneyball (tm dch: Ngh thut chin thng nhng cuc chi gian ln), Michael Lewis, W. W. Norton & Company, 2004
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87. To Engineer is Human (tm dch: thit k nhn bn hn), Henry Petroski, Vintage, 1992 88. The Wisdom of Crowds, Tr tu m ng, James Surowiecki, Tri Thc, 2009 89. Made to Stick, To ra thng ip kt dnh, Chip Heath v Dan Heath, Tr, 2008
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