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This issue of TBL is about people - one of the triple bottom lines. The general public as consumers or employees or vendors and suppliers, constitutes people. Anything done for the betterment of the people will contribute to their giving back more to the corporate sector, in terms of higher productivity as employees, more purchasing as consumers and so forth. In this respect a happier population if you will, should be a CSR desirable.
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01/02/2009 |
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