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TBL Issue 5 Hydro Ethics

TBL Issue 5 Hydro Ethics

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Published by Rutaba Ahmed
Water - the element which gives Earth the title of the Blue Planet. Apparently the most abundant planetary resource, used with gay abandon, water is an input in practically all human activities, be it agriculture or industry or commerce or the home. But fresh water is only about 2.5 percent of all water on Earth and like most other natural resources, fresh water too is fast becoming scarce. The difference being that whereas one can still envisage life without coal or oil or gas or other minerals, life without water is inconceivable.

Water resources are becoming scant so fast that, as many experts put it, future wars will be fought over
water, not oil.

The corporate sector and especially industry has a dual role to play as far as water is concerned. On the one hand it needs to reduce its water consumption and on the other hand it needs to develop and employ new technologies to treat used water, to eliminate toxic substances and make it reusable for different purposes.
Water - the element which gives Earth the title of the Blue Planet. Apparently the most abundant planetary resource, used with gay abandon, water is an input in practically all human activities, be it agriculture or industry or commerce or the home. But fresh water is only about 2.5 percent of all water on Earth and like most other natural resources, fresh water too is fast becoming scarce. The difference being that whereas one can still envisage life without coal or oil or gas or other minerals, life without water is inconceivable.

Water resources are becoming scant so fast that, as many experts put it, future wars will be fought over
water, not oil.

The corporate sector and especially industry has a dual role to play as far as water is concerned. On the one hand it needs to reduce its water consumption and on the other hand it needs to develop and employ new technologies to treat used water, to eliminate toxic substances and make it reusable for different purposes.

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Published by: Rutaba Ahmed on Jan 02, 2009
Copyright:Attribution Non-commercial

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11/03/2012

 
a specialized csr journal
september-october 2008 issue 05
 2 0
r e p o r  t
 w a t e r  a n d
a d e s t r u c t i v e
u p in:
partnership
s p nsiili y :
 3 6
c s r :  a  re p u t a t io n a l
a  re p utatio n
 co r po ra te so c ia l
 a isk
 13
 t h e  s t a t e
heaens
 ra i n wa te r
havesin
1
i n pa kista n
wae powe
o ac?
 10
 c o v e r
 pa k is ta n s
a  polms:
ca re e no ug h
do  w e
 2 6
e c o - r e t r e a t s
 
 te r i g ra m
lial a
 m o d e l s
A Publication of Asiatic Public Relations Network (Pvt.) Ltd.
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global briefsreportsocial partnershipbreatherbook in focusmusings
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people - planet - profits
2024
strategic humour
3447
water and corruption: a destructive partnershipthe sustainable enterprise fieldbook
48
whose water is it anyway?
lettercover storythe state hearkenshydropowereco-retreats & eco-modelsprofile in sustainabilitycrosswordcsr in africacsr: a reputational opportunityurbanization and citiesethical consumerismcarrots only, no stickstbl ingress
features
10913162628313236
Editor-in-Chief
Zohare Ali Shariff
Editorial Director
Khadeeja Balkhi
Managing Editor
Rutaba Ahmed
Research, Distribution & Development
Raza TahirMehfooz Aleem
Creatives
Kamran RaufUmair Anwar
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Publisher
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Disclaimer
The views expressed in tbl are theauthors’ and not necessarily shared bytbl and/or APR
Declaration
From the office ofDistrict Coordination Officer,City District Government KarachiNO.DCO/DDO/LAW/CDGK/109/2007,KarachiDated May 22, 2007
Subscription, advertising andfeedback at:
tbl:triple bottom-lineAddress:A-7, Street 1,Bath Island, Clifton,Karachi, Pakistan.Tel: (92-21)-5837674, 5823334Fax: (92-21)-5867103E-mail: feedforward@tbl.com.pkWeb:www.tbl.com.pk
Subscribe to a full year of tbl (6 issues) at the special rate of Rs.1,000 and save the cost of an issue.If you wish to subscribe to tbl, or unsubscribe, please write to us at feedforward@tbl.com.pk
pakistan's water problems: do we care enough to act?governance callrainwater harvestingwater power in pakistanteri gram ecological retreattowards 'a truly water-sustainable business on a global scale' - coca-colacsr and sustainable development in africa: water of lifecorporate social responsibility: a reputation at riskmegacities, megaproblems, megasolutionstackling the social impacts of consumerism today and not tomorrowthe carrot-trousered philanthropist
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2sept-oct 08tbl
The term ‘Triple Bottom-Line’ (TBL), whichtranslates into “People, Planet, Profits,”captures an expanded spectrum of values andcriteria for measuring organisational (andsocietal) success - social, environmental andeconomic.Through our masthead we personify the termTBL. Essentially, our ‘bottom line’ is a greybar with a burgundy border which runsthrough the masthead, at some pointsoverlapping the letters and running underthem at others. Here ‘t’ stands for triple and isrepresented through the three shades of theletter. The ‘b’ stands for bottom and it sitsbelow our grey line with the line goingthrough it - since this magazine is a below theline activity, the two gel in together. The ‘l’stands for line and the letter sits comfortablyon top of the grey ‘bottom’ line.Mr. Tanveer B. Lone is indeed abusy man, laden with his strug-gle for the truth in theSustainability industry. His firstname, Tanveer, according to ourwonderful FerozsonsUrdu-English dictionary means'illuminating'. We feel he is sometimes theseeker of enlightenment, and at others, theseemingly lone bearer. Driven towards hisdestination – the true light of CSR – hesometimes feels like a lone voice buried amidstthe complex factors he confronts on the way.Yet as he sets forth, oft-alone on this journey,he knows he will meet companions along thesub-paths his journey takes, merging atdestinations common with him. There will beoccasions where we can all relate to him. Attimes, though his capitalist-training-bredfinancial focus may fluster us and hisunderstanding towards disseminating the trueimplications of the triple bottom-line. Watchout for Mr. TBL, as he shares his views andthoughts in articles and other features in thisissue! Feel free to share ideas with Mr. TBL thatmight help clear the oft-murky waters he'llencounter in his expedition atfeedforward@tbl.com.pk
mr tbl
The tbl team expresses its profound gratitude tothe companies whose names appear here, for theiragreement to support this publication. Bringingout a knowledge-based publication like tblinvolves considerable effort and costs. It may nothave been possible to bring out tbl in itspresent format without the invaluable supportand contribution of our Founder Sponsors.Through their support to tbl our FounderSponsors have confirmed that they share ourMission of disseminating triple bottom-lineknowledge to a diversified group includingcorporate, social development and generalbusiness groups. We believe that helping to spreadawareness of true CSR is in itself an element ofCSR. By becoming our sponsors, the followingcompanies have taken that vital first step with usin our journey to facilitate awareness andunderstanding of true CSR in our country.
acknowledgement
English Biscuit Manufacturers(Private) Limited
Founder Sponsor
National Foods Limited
Founder Sponsor

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