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samir ir

samir ir



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Published by Samir Anand
This is my Interim Project Report which i did during my Mba on Targeting and Positioning Strategies of financial products offered by Reliance Money...
This is my Interim Project Report which i did during my Mba on Targeting and Positioning Strategies of financial products offered by Reliance Money...

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Categories:Types, School Work
Published by: Samir Anand on Jan 02, 2009
Copyright:Attribution Non-commercial


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“Targeting and Positioning Strategy of Financial Product/Services offered by Reliance Money”
IN PARTIAL FULFILMENT OF MS(Marketing)(MS-2nd year 2007-2009)FOR
Reliance Money, Hyderabad 
The ICFAI School of Marketing Studies
- 1 -The ICFAI School of Marketing Studies
Private sector is one of the fastest growing sectors in the country. After theLiberalization the Private industry still holds vast opportunities for young and experienced professionals. On the life insurance side public sector lifeinsurance Corporation of India is, of course, the largest player with a history of over 50 years. After Privatization, the PSU has been making efforts to improveefficiency and customer services. Among the private life insurance player Reliance life insurance is the key player.Reliance money - Anil Dhirubhai Ambani Group offers most dynamic web based trading environment to its customers .The Reliance Money stock tradingwebsites uses special security features 'Security Token', which makes youonline trading experience more secure without complexity. Reliance ADG provide the vast opportunities to the new aspirants of the businessadministration. The financial Sector is full of competition even if there are a lot of opportunities to the job in Reliance Money and It is the platform to go on thehighest peak in the life of any coming one. Reliance Money is a single windowthat provides the multisystem facilities of the financial Products. There aremany companies in the market which are providing the financial product likeinsurance, demat account services, mutual funds, general insurance, Portfoliomanagement services(PMS), wealth management, gold coins, Money changing ,Money Transfer, and the others.Hence Reliance Money provides many financial products on the single window.Reliance money deals with the product and Investment options are availablein...
Equity (Stock) Trading
Derivatives Trading Special feature is available first time to track your  positions online, in real time.
Forex Trading
Commodity Trading
Mutual Funds
- 2 -The ICFAI School of Marketing Studies
Sometimes words fall short to show gratitude, the same happened with meduring this project. The immense help and support received from RelianceMoney Limited overwhelmed me during the project.It is a great opportunity for me to work with Reliance money, pioneers in thefield of stock trading, a part of Reliance Capital Ltd. I am extremely grateful tothe entire team of Reliance Money at Hyderabad who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible.My sincere gratitude to Mr. Lalit Kumar (Cluster Head, Hyderabad) for  providing me with an opportunity to work with Reliance Money Limited as acompany project guide who has provided me with the necessary informationand his valuable suggestion and comments on bringing out this report in thebest possible way.I am highly indebted to Mr. Abhisek Singh (Relationship Manager of RelianceMoney) and company project guide, who has provided me the necessary information and his valuable suggestion and a good support in understandingthe basics of the Reliance Money easily.In this context, as a student of The ICFAI School of Marketing Studies,Hyderabad I would first of all like to express my thank fullness to Mr. Seshagiri Rao.P for assigning me such a worthwhile title (Targeting and Positioningstratagies of Financial Products/Services offered by Reliance Money)to work upon in Reliance Money . I am also thankful to other associates (PFA) who had helped me in this project.I express my sincere gratitude to our Director Dr.T.R.K Rao and Dean
- 3 -The ICFAI School of Marketing Studies

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