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1) Creating your profile
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Use your real and full name
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Avoid including inappropriate words in the username
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Provide valid information about your background, work and skills in the short biography
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Use a normal and real photo of yourself
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If you don’t have a website, add the URL of your LinkedIn profile
2) Tips about using Twitter in the right way
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A user with only retweets does not really provide content, you should also share your own
thoughts besides retweeting others’ messages
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Using proper hashtags is a wise decision (e.g. #hcsm for messages about healthcare and socialmedia)
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Be kind and responsive, do not expect help if you are not helpful yourself
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Do not mix your personal and professional lives
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Share interesting, useful news, thoughts and opinions
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1-2 tweets per hour should be enough, try not flooding people with messages (except atconference tweeting sessions)
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Help Twitter by reporting spam accounts
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Twitter
A Social Media Guide toQuality and Credibility