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Table Of Contents

1.1. Latar Belakang
1.2. Perumusan Masalah
1.3. Tujuan
1.4. Manfaat
2.1. Definisi Fast Food
2.2. Penggolongan Fast Food
2.3. Sistem Franchise
2.4. Hasil Penelitian Terdahulu
3.1.1. Perilaku Konsumen
3.1.2. Proses Keputusan Pembelian Konsumen
3.1.3.1.Pengaruh Lingkungan
3.1.3.2.Perbedaan Individu
3.1.3.3.Proses Psikologis
3.1.4. Atribut Produk dan Pengukuran
3.1.5. Bauran Pemasaran
3.1.6. Metode Analisis Data
3.2. Kerangka Pemikiran Operasional
4.1. Lokasi dan Waktu Penelitian
4.2. Jenis dan Sumber Data
4.3. Metode Penarikan Contoh
4.4.1. Analisis Deskriptif
4.4.2. Penentuan Atribut
4.4.3. Metode Analisis Biplot
4.4.4. Metode Analisis Fishbein
4.4.5. Important Performance Analysis (IPA)
4.5. Definisi Operasional
5.1. Sejarah Kentucky Fried Chicken (KFC) International1
5.2. PT. Fast Food Indonesia, Tbk sebagai Franchisee KFC2
5.3. Perkembangan PT. Fast Food Indonesia, Tbk dan KFC di Indonesia3
5.4. Struktur Organisasi PT. Fast Food Indonesia, Tbk4
5.5. Deskripsi Produk KFC5
5.6. Pengembangan Outlet dan Segmen Pasar PT. Fast Food Indonesia, Tbk6
5.7. Kondisi Ketenagakerjaan PT. Fast Food Indonesia, Tbk7
6.1. Karakteristik Umum Responden
6.2.1. Pengenalan Kebutuhan
6.2.2. Pencarian Informasi
6.2.3. Evaluasi Alternatif
6.2.4. Keputusan Pembelian
6.2.5. Evaluasi Pasca Pembelian
6.3. Posisi Relatif KFC Terhadap Mc. Donald’s dan California Fried
6.4.1. Metode Analisis Fishbein
6.4.2. Important Performance Analysis (IPA)
6.5. Implikasi dari Hasil Analisis pada Bauran Pemasaran
7.1. Kesimpulan
7.2. Saran
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Analisis Proses Keputusan Konsumen Dalam Pembelian

Analisis Proses Keputusan Konsumen Dalam Pembelian

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Published by lawrance

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Published by: lawrance on Jun 12, 2012
Copyright:Attribution Non-commercial

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01/13/2013

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