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2011 Jan Markscheme G325

2011 Jan Markscheme G325

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Published by: DB3@IGS on Jun 12, 2012
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11/23/2013

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GCE
Oxford Cambridge and RSA Examinations
Unit
G325:
Critical Perspectives in MediaAdvanced GCE
Media StudiesMark Scheme for January 2011
 
 OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range ofqualifications to meet the needs of pupils of all ages and abilities. OCR qualifications includeAS/A Levels, Diplomas, GCSEs, OCR Nationals, Functional Skills, Key Skills, EntryLevel qualifications, NVQs and vocational qualifications in areas such as IT, business,languages, teaching/training, administration and secretarial skills.It is also responsible for developing new specifications to meet national requirements and theneeds of students and teachers. OCR is a not-for-profit organisation; any surplus made isinvested back into the establishment to help towards the development of qualifications andsupport which keep pace with the changing needs of today’s society.
 
This mark scheme is published as an aid to teachers and students, to indicate the requirementsof the examination. It shows the basis on which marks were awarded by Examiners. It does notindicate the details of the discussions which took place at an Examiners’ meeting before markingcommenced.All Examiners are instructed that alternative correct answers and unexpected approaches incandidates’ scripts must be given marks that fairly reflect the relevant knowledge and skillsdemonstrated.Mark schemes should be read in conjunction with the published question papers and the Reporton the Examination.OCR will not enter into any discussion or correspondence in connection with this mark scheme. © OCR 2011Any enquiries about publications should be addressed to:OCR PublicationsPO Box 5050AnnesleyNOTTINGHAMNG15 0DLTelephone: 0870 770 6622Facsimile: 01223 552610E-mail: publications@ocr.org.uk
 
G325 Mark Scheme January 2011Section A: Theoretical Evaluation of Production1(a) Describe how you developed your skills in the use of digital technology for mediaproduction and evaluate how these skills contributed to your creative decision making.Refer to a range of examples in your answer to show how these skills developed overtime. [25]Candidates will need to refer to their work for the Foundation Portfolio and AdvancedPortfolio. Additionally, they
may 
make reference to other media production work but thisis strictly optional.
 
Explanation / analysis / argument
 
Use of examples
 
Use of terminologyLevel 1 (0-9 marks)
The answer is descriptive and may offer limited clarity. There is little, if any, evaluation ofprogress.Examples are partly relevant and their significance in relation to digital technology and creativedecisions and outcomes is partly clear.The answer offers minimal use of relevant media terminology.Some simple ideas have been expressed. There will be some errors of spelling, punctuation andgrammar which will be noticeable and intrusive. Writing may also lack legibility.
Level 2 (10-15 marks)
Candidates offer a mostly clear, partly relevant and narrow range of examples of technology andthe importance of the examples in relation to creative decisions. The account of progress madeis limited.Examples are described with some discussion of their significance in relation to creativedecisions and outcomes.The answer makes basic use of relevant media terminology.Some simple ideas have been expressed in an appropriate context. There are likely to be someerrors of spelling, punctuation and grammar of which some may be noticeable and intrusive.
Level 3 (16-20 marks)
There is some sense of progression and of how examples have been selected, and some usefuldescriptions of technical skills. Progress made is described and evaluated with clarity.Candidates offer a mostly clear, mostly relevant and reasonable range of examples of digitaltechnology in relation to creative decisions and outcomes.The answer makes proficient use of media terminology throughout, with research, planning andproduction terms handled very well.Relatively straightforward ideas have been expressed with some clarity and fluency. Argumentsare generally relevant, though may stray from the point of the question. There will be someerrors of spelling, punctuation and grammar but these are unlikely to be intrusive or obscuremeaning.
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