InfoArmy launches crowdsourcingcompany profiles
Start-up raises $2M in seed round of funding from founders
By: Bambi Francisco Roizen,June 12, 2012
Trying to find the most comprehensive and up-to-date company profileis like trying to find the Holy Grail. It's an elusive quest because they just don't seem to exist. But InfoArmy hopes to come closest to the mostinfo-infused profile. And, it's creating an army to create them.InfoArmy,founded byJim Fowler,who founded Jigsaw and sold it to
Salesforce.com for $175 million in cash in May 2010, launches Tuesdaymorning. In addition, the company announced its $2 million in seedfunding, which came from Fowler as well as John Peterson, hisstepfather.InfoArmy is essentially an iPad tool for anyone seeking to findinformation about companies. The information ranges from -competitors, products/services, customers, financials, press reports,links, and social media stats (e.g. how many Twitter followers acompany has). The profiles are created by so-called researchers who getpaid 50% for every company profile sold. At the moment, the profiles(there are 200 private company profiles) sell for $99 apiece. "The basicidea is we're recruiting an army of researchers and creating intelligencereports for companies," said Fowler, in an interview with me.The profiles are pretty sweet, despite being version 1.0. Firstly, they'reaccessible on the iPad, so they're designed to be looked at quickly with a
swipe of the page. The layout is such that the information is organized inbite-sized chunks and graphics to allow for easy absorption.
Probably the most useful (if only because it's hard to find) is thecompetitor information. InfoArmy compares companies to theircompetitors across funding raised, revenue generated, employees, etc.
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