Special quarterly reStaurant advertiSing Supplement to the new york obServer • Summer
2012
THE OBSERVER’S
Restaurant &Party PlanningGuide
COVER PHOTOS PROVIDED COURTESY OF TMRW WINES
the World’s Most Romantic Wines
WINE, FOOD & SPIRITS SPEcIal
» New York CitY restauraNts Go artisaNal» exploriNG New York state’s woNderful wiNeries» Best spots to Get Your driNk oN
2 | Sr 2012 | T Nw York ObsrvrTo Avrts: 212.407.9386
cewine Exclusives, CEO & President Victoria Gunn aspires beyondthe import and distribution business and looks to bring romanceback to wine by reintroducing Icewine as The Most Romantic Wine
™.Neglected in the past and often misconceived as a dessert wine, Icewine hasbeen released from the confines of the dessert menu and sits in its owncategory that is to be compared to no other.The Icewine harvest, done entirely by hand, commences when thetemperature drops below 18 degrees. As the frozen grapes arepressed, the natural water portion of the juice remainswithin the grape skins in the form of ice crystals. A tinybut precious ration of highly concentratedjuice is extracted, yielding only one-fifththe amount of an unfrozen grape,each frozen grape yields just oneluxurious drop of Icewine.Unlike dessert wines, Icewinegrapes are ‘clean’ and do notundergo noble rot. This ‘clean’grape gives Icewine its balancedacidity and clean finish.“We believe that this labor-intensive handcrafted delicacybrings back the romance found in the vineyard, in thewinemaking, and in the anticipation of creation. Winebarons have been replaced by a digital romance – thatof cases sold or numerical ratings,” explains VictoriaGunn. “Icewine is more personal; although it can bepaired with food... it seductively invites pairing with mood. Distinctivecharacteristics from each varietal evoke a different emotion and initiateyour admiration for such a delicately handcrafted artisanal infusionof substance and sentiment. The feeling about this ’Liquid Gold‘ isintangible but real, it defines the passion between people.”Created with the philosophy that celebrates the flavorful romantic cultureof wine making, “Icewine Exclusives carefully selects handcraftedIcewines from smaller high-quality vineyards to make the highest qualityIcewines available to the world. “Our smaller, more focused import andwholesale distribution business allows for greater concentration on ourportfolio brands, and our goal is to fuel a change in the market positionby shaping a new image for the Icewine industry” expressed VictoriaGunn. “We have chosen to provide the highest quality products, and withstrict standards set in place by Vintners Quality Alliance (VQA) of Canada,we know that the products we carry have been inspected from thevineyard to the bottle.”Icewines are underappreciated for their extraordinary complexitybut are also misunderstood as being less thanversatile. Its versatility is impressive; from an aperitif,to achivalrous compliment to spicy dishes, to agastronomic ingredient in cooking. Mix any Icewineselection from The Most Romantic Wine collection to amyriad of your favorite liquors to commence a RomanticJourney™ an ultra luxury cocktail. Icewine alsobeckons to be enjoyed with that fine cigar to enhancethe premium plumes of smoke. “This Icewine hasunbelievable complexity, the flavors are a decadentrainbow of surprise, an amazing alternative to Port inparticular, for premium cigar smokers... a marriagemade in Tobacco Paradise!”, raves 4th GenerationTobacco Master Blender, Carlos Jimenez, aboutan Icewine Exclusives portfolio brand - CornerstoneEstate Winery Cabernet Franc.The Most Romantic Wine™ collection is a sweetluxury that flatters everyone’s wine cellar. Icewinesare rich and opulent on the nose with a sweetseductive perfume, lush and refreshing on thepalate, emulating passion and romance. Icewine Exclusives brings a newand exciting way to embrace life’s every moment.
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