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Uses of Case Studies

Uses of Case Studies



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Published by Carlos Valdecantos
Case studies in management consultancy. More info at consultantvalueadded.wordpress.com or www.group-mmc.com
Case studies in management consultancy. More info at consultantvalueadded.wordpress.com or www.group-mmc.com

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Published by: Carlos Valdecantos on Jan 03, 2009
Copyright:Attribution Non-commercial


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Uses of Case StudiesCase studies are particularly useful in depicting a holistic portrayalof a client's experiences and results regarding a project. Forexample, to evaluate the effectiveness of a sales strategy, includingits strengths and weaknesses, consultants might develop casesstudies on the program's successes and failures. Case studies areused to organize a wide range of information about a case and thenanalyze the contents by seeking patterns and themes in the data,and by further analysis through cross comparison with other cases.A case can be individuals, programs, or any unit, depending on whatthe program evaluators want to examine through in-depth analysisand comparison.Developing a Case Study1. All data about the case is gathered.For example, if the study is to highlight a program's failure with aclient, data would be collected about the program, its processes andthe client. Data could result from a combination of methods,including raw data (CDRs, records, etc.), questionnaires, interviewsand observation.2. Data is organized into an approach to highlight the focus of thestudy.In our example, data in the case would be organized in achronological order to portray how the client got into the program,went through the program and did not receive effective services.3. A case study narrative is developed. The narrative is a highly readable story that integrates andsummarizes key information around the focus of the case study. Thenarrative should be complete to the extent that it is the eyes andears for an outside reader to understand what happened regardingthe case. In our example, the narrative might include keydemographic information about the client, phases in the program'sprocess through which the client passed and any major differencesnoticed about that client during the process, early indicators of failures and key quotes from the client.4. The narrative might be validated by review from programparticipants.For example, the client for whom the program failed, would read thenarrative to ensure it fully depicted his or her experience andresults.5. Case studies might be cross-compared to isolate any themes orpatterns.

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