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7 Lead-Gen Failures

7 Lead-Gen Failures

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Published by Jayson Peppar

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Published by: Jayson Peppar on Jun 13, 2012
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05/13/2014

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The Effective CEO Series Presents: 
(and how to fix it)
Jayson
 
R
.
 
Peppar
 
ConsultingExpertsOnline.com
 
 
This booklet reveals...
The 7REASONS Why Internet LeadGenerationFor Small BusinessesFAIL 
(and how to fix it)
Brought to you by: Jayson Pepparwww.ConsultingExpertsOnline.com
 
An important notice to all business owners...
The internet is a powerful marketing tool. We're going to cover someof the most important aspects of marketing your business online inthis report
but you must keep in mind that there is no guarantee of your success in these pages. While this report will give you invaluableinformation regarding how you should be marketing your business,there are far too many factors at play to make any such guarantee.That being said however, the biggest factor that will guarantee yoursuccess or not is YOU and whether you will take action here (or not).This document is copyrighted and protected by all applicable laws. Reproduction of this documentis strictly forbidden unless express written permission is given by the author prior to reproduction.© 2012 www.CEO-HQ.com
All rights reserved. 1-800-923-9495 | Yes@CEO-HQ.com
 
 
Lead Generation Failure: Reason #1No
 
Clear
 
Or
 
Focused
 
Lead
 
Generation
 
Strategy
Do you have a website? What is it doing for you right now? Is it a catalogue ofyour products and services, or is it the silent salesman that brings customers toyour door?
Having a website doesn’t mean customers will come knocking at your door.
What is certain is that they are
knocking on someone’s door. Just look at these
latest statistics:
 
97%
 
of
 
North
 
American
 
internet
 
users
 
use
 
the
 
internet
 
to
 
shop,
 
of
 
which 57%characterize their behavior as
shop online, purchase offline
(NPD Group)
 
90% of online commercial searches result in offline
bricks-and-mortar
’ store
 purchases (proprietary research / comScore)
 
82% of local searchers follow up offline via an in-store visit, phone call orpurchase (TMP / comScore)
 
80% of budgets are spent within 80 kilometers of the home (DMA / proprietary)
 
74% of internet users perform local searches (Kelsey Group)
 
73% of online activity is related to local content (Google)
 
66% of North Americans use online local search, like Google Local (proprietary)
 
61% of local searches result in purchases (TMP / comScore)
 
54% of North Americans have substituted traditional regional phone bookswith the internet and local search (comScore networks)
 
35% of all internet searches are local based (DM News)
 
25%
 
of
 
internet
 
searches
 
have
 
a
 
purely
 
local,
 
commercial
 
focus
 
(Kelsey-Bizrate)Do you know how many search queries Google actually handles in a month?
 
August 2009 : 9,088,414,036
 
July 2010 : 10,461,000,000
 
October 2011 : 11,863,000,000The statistics for local search is even more impressive. Google reports that 20%of all its searches are of a local nature.

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