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Luxury Watch NXPowerLite

Luxury Watch NXPowerLite

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Published by arniesam

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Published by: arniesam on Jan 04, 2009
Copyright:Attribution Non-commercial

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06/17/2009

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November 25, 2008
... LUXURY WATCH... LUXURY WATCH
F O C U S O N F O C U S O N
 
MENU
Focus on…
Luxury watch
- 25th November 2008
Art as medium
Christian Dior Goes East
To help fill the ‘lull’ following the Beijing Olympics, fashion houseChristian Dior has announced it will open a ‘
Christian Dior andChinese Artists Exhibit
’, an exhibition which focuses on thegreater inspirations of the Far East on the house of Dior.The
multimedia show features more than 20 specificallycommissioned works, including video, photography,paintings, sculptures and a garden-like installation
, which willbe shown in tandem with some of the Dior originals, includingarchival dresses by the founding couturier and John Galliano,fine jewellery by Victoire de Castellane, menswear by Kris CanAssche in addition to perfumes and accessories.The exhibit will open on 15 November at Ullens Centre for Contemporary Art in Beijing and is an effective way of allowingconsumers to interact with the brand in a creative environment.
 
 
MENU
Focus on…
Luxury watch
- 25th November 2008
Art as medium
Diane von Furstenberg’s Be Wonder Woman
Well known fashion designer Diane von Furstenberg has recentlyannounced that
she is launching a comic book to support andpromote her new ‘Wonder Woman’ collection
. The DC comic,authored by the designer herself, is entitled ‘Be the Wonder Woman you want to be - Featuring the Adventures of Diva, Vivaand Fifa’ and will accompany the launch of her latest holidaycollection.The publication will be sold for US$25 at DvF stores and online atwww.dvf.com, along with a $50 T-shirt and a $230 tote – all of which will benefit the Vital Voices charity which supports womenentrepreneurs.
The comic aims to reflect and promote the messagepsychology behind the collection
. Furstenberg has apparentlyalways wanted to write a comic, she is quoted as sating: “I amDiva, Viva and Fifa altogether, I am DVF,”. “It’s not so much that Iidentify with each of them, though. The idea is that if you feelinsecure, look at yourself in the mirror, and through the reflectionremember to be the Wonder Woman you can be.That’s my message.”
This move is not only an unusual piece of support marketing, but more pertinently uses a media typethat dovetails perfectly with the product it promotes
.”

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