A Case Study - by Dean Hunt

This is a case study that will show you the power of buzz marketing and give you aninsight into the full force of a web tra

ﬃ

c orgasm.

Web tra

ﬃ

c orgasm?

Don

t worry. There is no adult content here.

Web Tra

ﬃ

c Orgasm

is a term I created todescribe the sudden explosion of visitors to a website. It is an exciting surge of links andvisitors that will have you up all night and begging for more.

Buzz marketing?

For me, buzz marketing is the art of creating a

buzz

(sense of excitement) from yourcontent/message. With buzz marketing you can be featured on some of the major sites,and go viral, thus getting a large rush of web visitors.

Viral marketing?

Viral marketing is the art of creating a message that people will spread for you.

Note:

I believe that buzz and viral marketing are connected. So at times I will make noattempt to separate the two.

Why Bother Using Buzz and Viral MarketingTechniques?

I can answer this in just three simple words: links, tra

ﬃ

c, branding.Feel free to add

money

to that list. But most webmasters make a fatal mistake when itcomes to buzz marketing and money (I will explain this in a later chapter).As webmasters we all want links and tra

ﬃ

c as we are aware that these ultimately leadto money. Without tra

ﬃ

c our sites would be dead and we may as well just scribble ourcontent into a notepad and burn it.I am sure you already know most of the techniques for getting tra

ﬃ

c but in my opinionthere is no technique more powerful than buzz marketing. Oh, and the best part of all …it is FREE!

Orgasm

The

Web Traffic

2 WEB TRAFFIC ORGASM - A CASE STUDY

Seriously, if you have never tried to use these techniques for your site you are missing outon a goldmine.

Proof

Many people like to talk about buzz marketing, but only a tiny percentage of those so-called

experts

have actually achieved anything with it. I thought twice about doing thiscase study, as I didn

t want to be seen as boasting, but if it helps you get tons of tra

ﬃ

cfor your sites then it is worth the e

ﬀ

ort.OK, here are a few screenshot clippings that I got from just one of my past buzzmarketing campaigns. The goal here is to show you what can be achieved with asuccessful campaign and to show you exactly what a website tra

ﬃ

c orgasm looks like:The above image shows a brief snapshot of some of the tra

ﬃ

c I received for one myblog

s articles. The interesting thing here is the number of major sites in the list:• Digg.com• Slashdot.org• Reddit.com• Popurls.comWhat di

ﬀ

erence would it make to your website or business if you were featured on themain pages of all of those sites today?I am guessing it would completely transform your business overnight.Let

s have a look at another image:

WEB TRAFFIC ORGASM - A CASE STUDY 3

This was taken shortly after the story went viral, and it appeared on the popular sectionsof Del.icio.us – what is interesting here is the comment from one of the users

Thishilarious story has the web buzzing

. I think that quote sums up buzz marketing in anutshell.This image shows the tra

ﬃ

c boost you can get - on 8th December mine was a fairly newblog that I just used to record my general thoughts. ONE DAY later it became a HIGHLYpro

ﬁ

table business for me and has since been the factor in my earning six

ﬁ

gures peryear. In many ways my life changed overnight.Back to the image - you can see the

ﬁ

rst tra

ﬃ

c spike on 9th December, 14,000+ visits.Then it calms down a bit and goes crazy on 13th.Here is the most amazing part, my server actually crashed on 9th, 13th and 14th. At onepoint it was down for numerous hours during peak tra

ﬃ

c times. This meant that a largepercentage of my tra

ﬃ

c was lost and the rest was leaked to mirror sites. Had my servercoped these tra

ﬃ

c stats would be EVEN HIGHER.

The $1,000 Challenge

This will show you a step-by-step guide to exactly how I got a random story onto theDigg.com main page.

Here is the back story:

My business partner bet me $1,000 that I couldn

t get a randomarticle onto the Digg.com main page.He found three random articles:1) A self-help article2) A gadget review article3) A religious articleHe game me a time limit of three weeks to transform one of these articles and get thenew version on the Digg.com main page. I could modify the article but couldn

t do acomplete re-write:

Spoiler alert:

I got the self-help article onto the Digg.com main page 48 hours later. Ididn

t even need to use the second and third articles.