While many of us may think of Kickstarter as a place where tech-savvy 20-somethings raise money tomake the newest iPhone accessory, McCarron says it was a perfect fit for her school, too."I kind of just took a big leap of faith and quit my job and started this fundraising pitch," she says,confessing that she hadn't even heard of Kickstarter until a friend turned her onto it for this project.McCarron has spent the past 8 months volunteering as a part-time nutrition instructor at WalkerJones, which is a historically African American, title-one high poverty school where
of thestudents receive free breakfast, lunch, and dinner. She worked nights as a chef at Nora, a well-known,upscale organic restaurant in downtown D.C. A lot of excitement has surrounded her classes, from kids and parents alike, she says, though she hadto get creative with the classes for lack of equipment."For most of my time here so far, we didn't have a working stove or a working oven. The projects wedid were almost entirely raw -- a lot of raw fruits and veggies, which is kind of hard in the winter," sheexplains. "I brought in a burner oven from work once to help out, but that's really all the equipment wehad."She had students make raw kale salads and healthy granola bars -- both big hits. The kids comparedthe fat content in different milks, too, and during one opportunity when a local Whole Foods donated a batch of shrimp, the students made ceviche, which gave them a chance to learn about the effects of citric acid.But now, McCarron wants to make a bigger impact, and what she needs is a stove, for starters. As broken down on the Kickstarter page, the $25,000 McCarron seeks to raise with Walker Jones would go toward cooking supplies (i.e. food), equipment (induction burners, utensils, and the like),and personnel (McCarron's stipend).*** Walker Jones is not the first school to turn to Kickstarter for funding a nutrition program, and itprobably won't be the last. But the results so far have been mixed.
Crowdfunding Nutrition: Using Kickstarter to Make Kids Healthier - Health - The Atlantichttp://www.theatlantic.com/health/print/2012/06/crowdfunding-nutrition-using-kickstarter-to-ma...3 of 66/15/2012 9:38 AM