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About Think Big Challenge

About Think Big Challenge

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Published by Himanshu Paralkar

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Published by: Himanshu Paralkar on Jun 15, 2012
Copyright:Attribution Non-commercial


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ABOUT THINK BIG CHALLENGEUsing its core brand values -SMARTNESS andLEADERSHIP, MarutiSuzuki WagonR launched the 'Think Big Challenge' in2009. The ultimate test of one's passion, leadership andzeal, the WagonR Think BigChallenge sought out a smartidea with the power tochange the course of thefuture.Based on the adage - All bigmovements start with a bigthought, the WagonR Think Big Challenge is a call toaction for those who have theperfect business plan, the right skill set and the passion, but were waiting for the rightopportunity.
WagonR Think Big Challenge
With activations in 19 cities across the nation, the response was phenomenal. Over 1 lac+SMSes and over 15,000+ registrations were received. Over 12 lac+ votes were generatedonline and the website received over 1.5 million page views by visitors from 143 countriesfor the first ever edition of the Think Big Challenge.From a huge mass of ideas, the most viable and promising ideas were shortlisted. All theparticipants were brought together and their skills and ideas were further sharpened under thewatchful tutelage of some of the brightest entrepreneurs.The first ever WagonR Think Big Challenge was won by Neeraj Sharma whose ideaGreenage, envisioned sustainable energy solutions won the prize money, Rs.10 lac, an all-new WagonR and venture capital for his business idea.
WagonR Think Big Challenge 2
The second edition
WagonR Think Big Challenge 2 received an overwhelming responsewith close to 80,000 SMSes, 11 lac page views and close to 40,000 registrations, marking asubstantial increase of close to 25,000 registrations.Once again the most deserving ideas were shortlisted and mentored by some of the biggestentrepreneurs in our country.
At the end of the competition Aparna Bhatnagar from Jaipur won the competition. Her ideaof a one stop destination for well-designed and credible eco-friendly products namedFutureEyez India impressed the judges the most and won her the prize money of Rs.10 lac, anall-new WagonR and the venture capital.
WagonR Think Big Challenge 3
Following the huge success of WagonR Think Big Challenge and its successor WagonRThink Big Challenge 2, its latest edition the WagonR Think Big Challenge 3 is beinglaunched.The WagonR Think Big Challenge 3 is active on Facebook and has infected thousandsalready. With an active fan base of over 6,500 people, the fans were made an integral part of the development procedure.The objective behind inviting ideas and feedback from the fans was to make the entireexercise an infectious people movement. It also allows for a more intimate interactionbetween the brand, its users and fans.Also this year the challenge has been extended to a larger audience as colleges caught theWagonR Think Big Challenge 3 fever with the WagonR Think Big Challenge 3 YoungTurks. This competition, though smaller in format will run parallel to the main WagonRThink Big Challenge3.

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