Twitter Unveils Expanded Enhanced Tweets,Tailored Trends
This week Twitter rolled out major platform changes that point to the social network’s emergence as amajor content-consumption destination.
In partnership with a number of publishers including The New York Times, The San Francisco Chronicle,Der Spiegel Online, WWE, Buzzfeed, TMZ, BET’s 106 & Park, Lifetime, and Dailymotion, Twitter ismaking it possible to view (and, with SoundCloud, to listen to) rich content within tweets. Previously, thiswas only possible with videos from YouTube and images from Instagram.As this is rolled out to users on the desktop, the ability to see this content will also be enabled in mobilebrowsers. Eventually, this will expand to include Twitter’s mobile apps as well.For content such as articles, Twitter will display an image, the headline, a 280-character summary that isseparate from the 140-character tweet, and a headline plus a link to the writer’s Twitter handle.