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Session 2 Apple

Session 2 Apple

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Published by: Mourtallah Boureima Gado on Jun 15, 2012
Copyright:Attribution Non-commercial

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06/15/2012

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Apple innovation; a case study
Ahmad Al-Rubaie
 
AgendaApple as a leading innovatorApple financial performanceApple history & innovation backgroundApple’s innovation strategyApple’s innovation takeawaysSteve Job’s innovation secrets
 
One cannot talk about innovation withoutmentioning Apple Inc.
Source: Innovation 2010, BCG 
To gauge opinions, we asked respondents to name the company they consider mostlikely to topple Apple within the next five years. The two names mentioned most often,perhaps not surprisingly, were Google and Microsoft. But it is worth noting that the thirdmost frequent response was "no one" suggesting that many believe Apple will not fadeanytime soon.For the fourth straight year, respondent ranked Apple and Google the two mostinnovative companies, with Apple once again the hands-down winner. Apple has heldthe op spot in our survey since 2005.
 © Apple Inc

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