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Brand

Brand

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Published by Gouthami Yanamala

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Published by: Gouthami Yanamala on Jun 16, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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BRAND : CLINIC ALL CLEARWEEK 1 :
Brand selection ,brand profile ,vision ,mission .
WEEK 2:
Market analysis and market share.Market strategy
- Situational Analysis- Competitor Analysis- Opportunity Analysis
WEEK 3:
Finding the segmentation, targeting, positioning, brand elements, brandattributes, brand extension, brand personality, value proposition.
WEEK 4:
Find the advertisement mediums, strategy plan, message strategy,communication strategy, promotional activities of the brand .
WEEK 5
: Collection of ads ,advertisement analysis of all the ads ,execution of ad,evaluation of ad.
WEEK 6:
Market research questionnaire, and finding the problems regarding thebrand.
WEEK 7:
Giving solutions and recommendations
WEEK 8:
Report preparation

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