Indiegogo Insight: Setting a Higher GoalDoe
sn’t Always Mean More Money
June 15, 2012 | Nic
Campaigns that set their goal to be between $50,000
$75,000 raisemore money on average than campaigns that set their goal to be$100,000.This happens for two key reasons:First, a lot of evidence shows keeping campaign momentum up is a highdriver for success:85% of campaigns that reach their goal receive their firstcontribution on the first day of their campaign.
The probability a campaign will reach its goal quadruples once itreaches 10% of its goal.
Campaigns that reach their goal usually raise 1/3 of their goal inthe first quarter of their fundraising deadline.
Setting what seems like a reasonable goal and reaching it at an excitingrate can be more psychologically invigorating to your fans, friends, andfollowers. Having too high of a goal slows this down, often at the
campaign’s misfortune. Raising $20,000 in one week when your goal is
$50,000 is exciting- raising $20,000 in one week when your goal is$150,000 is much less so.