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How to Find More Web Design Clients

How to Find More Web Design Clients

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Published by John Romaine
50 ways to find clients for your freelance web design business.
50 ways to find clients for your freelance web design business.

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Published by: John Romaine on Jun 16, 2012
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05/13/2014

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50 Ways to findmore clients
Web Design Business Startup Kit
By John Romaine
 
2
www.start-a-web-design-business.com
 
Without a doubt, one of the most common areas of concern for freelance web designersis
how to get more clients
. Infact just recently I performed a quick survey asking mysubscribers – “What’s the biggest issue you’re faced with within your freelancingbusiness?” and the overwhelming majority said …“finding clients”.So how can we get more clients? Is it really that hard?It can be difficult, especially if you’re new to the game, but don’t worry, in this short guide,I provide
50 great suggestions
as to how you can begin attracting more clients withinyour freelancing business today!Feel free to share this document amongst your friends and co-workers!Here they are.
1. Setup a referral or affiliate program
Starting a referral program is an excellent way to reward your existing customers for recommending new ones. The way in which this can be worked is numerous; either byway of offering a commission to the affiliate, (the customer directing new clients your way) or by offering them some form of discounted optimisation work. In essence, your existing customers send more work your way, and you reward them with some form of incentive as thanks for doing so.
2. Bang on doors - hit local businesses
I'm still a big fan of this method. Its amazing just how much business this can drum upwithin just a few hours. Unlike freelancing sites, email and telephone, face to facemarketing is extremely powerful in that it provides that immediate relationship buildingelement. When I first started my freelancing business, I would scour local businesses,introduce myself, leave my card and contact details and in every case, would secure anew client. Don’t think that there's no money to be made in local business. You'd besurprised just how many times I had business owners thank me for coming in and thengo on to organise our first meeting. All within 5 minutes.
3. Consider close family or friends
Often, you’ll find a close family or friend, who either runs a business, or needs a website,or perhaps may even has a website that needs attention. Im always very cautious aboutworking with friends and family – infact I usually recommend against it, however, if itmeans kick starting your business, then it might be worthwhile considering. You’llprobably find that that one job, might lead to dozens more. And yes, use contracts, evenif it is your uncle.
4. Do a leaflet drop
In many cases, the simple things often go overlooked. Leaflet drops are no different.Leaflet drops, or flyers whilst very simplistic in their nature, can also be very powerful interms of generating new business. They’re also very inexpensive. Here in Australia, youcan have leaflets printed and delivered at a cost of just $25 per 1,000 leaflets. Accordingto recent surveys and statistical information gathered, leaflet drops can attract up to a48% response rate, with many people passing them on to family and friends.
From the Web Design Business Startup Kit by John Romaine© 2012 AboutWEB Publishing. All rights reserved. No part of this material may be reproduced, in any form or by any means, without written permission from the publisher.Feel free to share this amongst your friends, online or even on your own website.
 
3
www.start-a-web-design-business.com
 
5. Get active in marketplace related forums
I'll be honest, I was never much of a fan of forum marketing until I began tracking searchreferal data using Google Analytics. Over time I found that just by participating on a largeweb development forums, that I could determine that quite a few leads were beinggenerated just through my interaction with other members. Through giving advice andhelping people within forums, you can build a reputation which in turn can lead to moreclients.
6. Speak at events
Look I'm certainly no public speaker, but for anyone that’s got the courage to step onstage and host an event, they’re seriously going to kill it in terms of building a client base.Lets say for examples sake you organise a gig and attract 300 people, and out of those300, you have 15% people that decide to do business with you. That’s 45 potential clientsyou’ve just landed, that are ready to work with you. And lets say that each client isworth an average of $1,200 per month. That’s an immediate $54,000 worth of business.It’s a bit of a trade off isnt it? The fear of public speaking vs the potential earning amount.Perhaps a shot of vodka might help?
7. Email marketing
To succeed in this business you really should be building a list. And if you aren’t youshould be, so get started! Of course, the sole purpose of building that list is to directlymarket your services, products and software via email. So having said that, it really onlymakes sense to start pushing your services through direct email marketing. Email is mostdefinitely one of the most powerful, yet cheapest ways to stay in touch with your existingclient base.Be sure to find a balance between providing useful, helpful content and self promotionthough. Subscribers tend to become a bit annoyed if you’re emailing them twice a daywith blatent sales pitches.
From the Web Design Business Startup Kit by John Romaine© 2012 AboutWEB Publishing. All rights reserved. No part of this material may be reproduced, in any form or by any means, without written permission from the publisher.Feel free to share this amongst your friends, online or even on your own website.

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