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28343880 Contiu Lia Engleza Comerciala Si de Afaceri

28343880 Contiu Lia Engleza Comerciala Si de Afaceri

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Published by Anca Viragh

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Published by: Anca Viragh on Jun 16, 2012
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3
SUMAR 1. Socialising
 
1. The Impact of Culture on Business
2. Telephoning
2. Telephoning across cultures
3. Presentations
 
3. Planning and preparation4. Image, impact and making impression5. The presentation6. The end of the presentation
4. Meetings
 
7. Preparation for meetings8. Participating in meetings9. Ending the meeting
5. Negotiations
10. Know what you want11. Getting what you can12. Not getting what you don’t want
6. Management
13. What is management?14. Types of managers15. The management process16. Management level and skills
7. Companies and organisations
17. Company structure18. The external environment of organisations
8. Production and products
19. Just-in-time production20. Products and brands
 9. Marketing, advertising, promotion
21. The centrality of marketing22. How companies advertise23. The four major promotional tool
10. Market structure and competition
24. Market leaders, challengers and followers25.Takeovers, mergers and buyouts26. Profits and social responsibility
 
4
11. Money and finance
27. A history of money – what makes the world goes round28. The profits of labour 29. Accounting and financial statements30. Exchange Rates
12. Banking and taxation
31. Types of banks32. Opening an account and means of payment33. Banking – Key words and sentences34. Taxation and how to avoid it
13. Stock market
35. Stocks and shares36. Bonds37. Futures, options and swaps
Glossary
Cheia exerci
ţ
iilor 
Extra Readings -
Industry Profile and Career Overview
 
fromWetFeet.com
Bibliografie
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Cotton, David; Robbins, Sue – Business Class, Nelson EnglishLanguage Teaching, London, 1993
MacKenzie, Ian – English for Business Studies, CambridgeUniversity Press, 2001
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Chiriacescu, Adriana; Mure
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Geoghegan, C.G.; Geoghegan, J.Y. – Engleza pentru negocieri,Editura Teora, Bucure
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Roland, Marie-Claude; Mast-Grand, Martha – CV în limbaenglez
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, un pas spre angajare, Editura Teora, Bucure
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Dayan, A.; Lindsay, W.H.; Janakiewicz, A.; Marcheteau, M. – Engleza pentru marketing
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Banta
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pentru
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tiin
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Laun, Flavia E. – Birotics and Telecommunication ExplanatoryDictionary, Editura Dacia, Cluj-Napoca, 1996
M
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Marcheteau, Michel – Berman, Jean-Pierre – Savio, Michel,Engleza comercial
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în 40 de lec
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