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ARP Proposal

ARP Proposal

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Published by Anuradha Manna
tea n coffee in singapore
tea n coffee in singapore

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Categories:Types, School Work
Published by: Anuradha Manna on Jun 17, 2012
Copyright:Attribution Non-commercial


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Comparative Analysis of Tea & Coffee Consumptionin Premium Specialist Café Chains in Singapore - CaseStudy of Starbucks & TWG Tea
Anuradha Manna
Mayur Mittal
Varun Mahajan
(ARP Group 10)
Literature Review
The Effects of Advertising on Brand Switching and Repeat Purchasing
JohnDeighton, Caroline M. Henderson, and Scott A. Neslin (February 1994)
Lifestyle Trends Accelerate Growth in South African Cafes/Bars - EuromonitorInternational (28 June 2011)
Premium coffee sees greater opportunity in the UK despite recession -Euromonitor International (01 December 2009)
Beverages in Consumer Foodservice: What You Drink is Who You Are
 Euromonitor International (March 2012)
Company Watch: Starbucks wakes up and smells the coffee - EuromonitorInternational (10 July 2008)
Making Tea a Luxury (TWG Tea in Singapore) - Forbes Asia; 12/14/2009, Vol. 5Issue 19, p80-82, 3p, 2
Tea: Make It More Than A Drink - Donna Berry, Dairy Foods (March 2009)
Bars/PubsChained cafesIndependent CafésChained Specialist coffee shopsIndependent Specialist Coffee Shops
Hot drinks market - $155 million. Growth of 4.5% in 2010
Forecasts 2015 - $198.3 million, an increase of 27.9% since 2010
Coffee share
78.2% , Revenue of $121.3 million
Tea share
17.9% , revenue - $ 17.9 million
S$ million

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