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ARP Proposal

ARP Proposal

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Published by Anuradha Manna
tea n coffee in singapore
tea n coffee in singapore

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Categories:Types, School Work
Published by: Anuradha Manna on Jun 17, 2012
Copyright:Attribution Non-commercial

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05/23/2014

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Comparative Analysis of Tea & Coffee Consumptionin Premium Specialist Café Chains in Singapore - CaseStudy of Starbucks & TWG Tea
Anuradha Manna
Mayur Mittal
Varun Mahajan
(ARP Group 10)
 
Literature Review
The Effects of Advertising on Brand Switching and Repeat Purchasing
 –
JohnDeighton, Caroline M. Henderson, and Scott A. Neslin (February 1994)
Lifestyle Trends Accelerate Growth in South African Cafes/Bars - EuromonitorInternational (28 June 2011)
Premium coffee sees greater opportunity in the UK despite recession -Euromonitor International (01 December 2009)
Beverages in Consumer Foodservice: What You Drink is Who You Are
 –
 Euromonitor International (March 2012)
Company Watch: Starbucks wakes up and smells the coffee - EuromonitorInternational (10 July 2008)
Making Tea a Luxury (TWG Tea in Singapore) - Forbes Asia; 12/14/2009, Vol. 5Issue 19, p80-82, 3p, 2
Tea: Make It More Than A Drink - Donna Berry, Dairy Foods (March 2009)
 
260.1129.1568.1103.968171.9
Bars/PubsChained cafesIndependent CafésChained Specialist coffee shopsIndependent Specialist Coffee Shops
Hot drinks market - $155 million. Growth of 4.5% in 2010
Forecasts 2015 - $198.3 million, an increase of 27.9% since 2010
Coffee share
 –
78.2% , Revenue of $121.3 million
Tea share
 –
17.9% , revenue - $ 17.9 million
S$ million
Introduction
Retail

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