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Document 28

Document 28

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Published by Pcnhs Sal

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Published by: Pcnhs Sal on Jun 17, 2012
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11/17/2012

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What would you do in your market if you had the clout?
If you had your way, what would you do in your market?What I would do in mine:1. Bring back Eyewitness News to channel 7. That Seven on Your Side stuff is getting somewhatold, at least to me.2. Get a dedicated ABC station for this market (Greenville-Spartanburg) so that we no longer haveto be tethered to 13-WLOS in Asheville, which has an unhealthy (albeit understandable) focus onWNC news.Dallas-Fort Worth market:Rebuild the news staffs at all the affiliates. (they've all had deep staff cuts in the past 5 years)Put more news resources in the suburbs. (there's way too much focus on Dallas)Put a 24/7 local news channel of some kind on someone's subchannel. (could be a rebroadcast of newscasts with traffic and weather updates 24/7 in some way along with live news events, maybesome simple talk shows and other exclusive programming)Put more national subchannels on the air and promote the idea of cutting cable. (this market hasso many stations we could put nearly all of them on the air)Put one of the local newscasts in a sidewalk studio in Sundance Square in Downtown Fort Worth.(so many more people there than WFAA has with Victory Park in Dallas)1. Get rid of these long blocks of paid programming. It seems they are becoming more and morenumerous.The dustiest rerun of almost anything would be an improvement.2. Cut the local newscasts to an hour or two in the morning, and half an hour at 6 and 11.Not enough legitimate news happens in my town to fill up an hour or more every day. I wouldin particular scrap the all-morning news blocks that run on weekends.3. Expand local sports coverage on the newscasts back to the length and prominence it hadin the 1980's.4. Use my best judgment to run locally-produced or syndicated programming in place of networkshows that are proving to be absolute stinkbombs and/or offensive in some manor.5. Get rid of the mind-destroying bilge like Jerry Springer and all of his imitators. Again, thedustiest kinescopes from the DuMont Network would be an improvement.6. Quit beating us over the head with sanctimonious promotional campaigns that imply thatyou are somehow better than your viewers. (the long-running KDKA-TV "For Kids Sake"campaign comes to mind as a particularly egregious example).7. Restore some political balance to the programming on the PBS affiliate. Give us a sensethat the half of us who are not liberals are getting some value out of our tax money thatis going to subsidize you. Actually put a 24-hour 7-day weather subchannel on KGW's allegedly 24-hour 7-day weather subchannel. Wouldn't that be a novel concept?
 
Put more national subchannels on the air and promote the idea of dropping pay-cable. This markethas so many empty channels we could put nearly all of them on the air. (Just taking the liberty,tested.)Rebroadcast the local public/community access channels over the air, especially for those withoutreliable (or any) QAM access or in areas out of range of the cable company (LOTS of those outsideVanCamas.) What good are community access channels if the community can't access them?First, I'd put tighter restrictions on duopolies and LMAs. Here in the Chico-Redding, CA market, theCBS affiliate (KHSL-TV) operates the NBC affiliate (KNVN) under an LMA. Both stations sharenews departments (even simulcasting newscasts at 5 am, 11 pm and on weekends). The result isthe worst, most bland newscasts I've ever seen. Competitor KRCR (ABC affiliate) isn't much better.I moved down here five years ago from Spokane, so maybe I'm not getting the whole picture, but itseems like the stations here "gave up" at some point, probably when the NBC and CBS stationsentered into their LMA. Maybe if the stations here were all under unique ownership andmanagement (the Fox and MNTV affiliates are also a duopoly), there would be more competition,yielding better product.I would also try and reincorporate local programming back into the mix. I believe locally-producedshows are a very important aspect of television history that, across the country, has been lost to"progress" in the past 30-40 years.Finally, I'd give stations a deadline to upgrade completely to high-definition (news broadcasts andsyndicated shows).1. Get rid of these long blocks of paid programming. It seems they are becoming more and morenumerous. The dustiest rerun of almost anything would be an improvement.Commercial television stations exist to make money. Period. Infomercials generate revenue. Ancient reruns don't.Quote2. Cut the local newscasts to an hour or two in the morning, and half an hour at 6 and 11. Notenough legitimate news happens in my town to fill up an hour or more every day. I would inparticular scrap the all-morning news blocks that run on weekends.Scrap the weekend shows, and you'll get more infomercials outside of the E/I requirements. Sorry,but the days of Bugs Bunny cartoons on TV is over.Quote3. Expand local sports coverage on the newscasts back to the length and prominence it had in the1980's.Not a chance. Teams want rights fees from everyone - that means cable-only. Local sports PxPother than the network-controlled NFL is just about dead in most markets, with only a few games ineach market at most (wait until Tribune comes out of bankruptcy and WGN is sold - No Cubs for you!).Quote4. Use my best judgment to run locally-produced or syndicated programming in place of networkshows that are proving to be absolute stinkbombs and/or offensive in some manor.The networks will become a moot point in the next few years, especially in the smaller markets(You think Fox really cares about losing Twin Falls, or being on a subchannel in Terre Haute or an
 
LPTV in Lima?).Syndicated programming is expensive. I think station groups will go with programming producedin-house and shown group-wide if Scripps is successful with its new programming. They'll have to,otherwise TV stations will start going the way of AM radio.Quote5. Get rid of the mind-destroying bilge like Jerry Springer and all of his imitators. Again, the dustiestkinescopes from the DuMont Network would be an improvement. As long as people live in trailer parks, there will be plenty of viewers for Springer and his ilk. GrinQuote6. Quit beating us over the head with sanctimonious promotional campaigns that imply that you aresomehow better than your viewers. (the long-running KDKA-TV "For Kids Sake" campaign comesto mind as a particularly egregious example).They want you to think that they care, I guess. Maybe these things look good to the FCC andparents' councils.Quote7. Restore some political balance to the programming on the PBS affiliate. Give us a sense thatthe half of us who are not liberals are getting some value out of our tax money that is going tosubsidize you.Most PBS stations are either owned by colleges/universities or state governments. Either way,they're your tax dollars at work. And you didn't like William F. Buckley, John McLaughlin, or LouisRukeyser? No liberals in that bunch. The myth that PBS is hard-core liberal/Democrat is just that -much of which is due to Bill Moyers' former ties to LBJ 45 years ago. ATLANTA:WUPA 69 dumps the CW and goes independentWATL 36 dumps MNT and goes indepedentlow powers WTBS 26 and WANN 32 somehow go full power (or switch with 69 and 36)In Jackson, TN:On WBBJ I'd drop 7.2, which is usually nothiing but a repeat of 7.1 (ABC) with occasionalsecondary audio, but usually there's no real difference. Then I'd adjust the bitrate to make Me-TV afull time subchannel instead of just filler for the CBS subchannel on 7.3.On WJKT (Fox) I'd replace Cool TV with Antenna TV on 16.2.ON WLJT (PBS) I'd bring back The Red Green Show and also add Monty Python, Fawlty Towers,and Mr. Bean.Finally I'd dump ALL infomercials and trash talk. Even dead air would be better than that.Charleston: I like Charleston's TV market. All 3 TV stations are pretty good at what they do, and actlike they're much larger than the 98th market. I wish though, they had a few things.Hopefully Charleston grows a few pegs in the next few years so we don't have as manyinexperienced reporters.Charleston needs a weekend morning newscast. After 11:30 on Friday night, there's no news until6pm on Saturday night.

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