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Estrategias Para Comp

Estrategias Para Comp

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Published by Jaime

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Published by: Jaime on Jan 06, 2009
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11/21/2012

 
LOGO 
Estrategias para competir en
mercados globalizados
Miguelangel BustosMiguel Loayza.Jaime Retamal.
 
No queda mas remedio queoperar en un mundodeterminado por laglobalización y la revolución enla información. Hay dosopciones: adaptarse o
desaparecer”
-Adrew S. Grove, Presidente, Intel Corporation
 
¿Por qué las compañías se expanden amercados extranjeros?
Para obtener acceso a nuevos clientes.Para reducir costos y mejorar la competitividadde la compañía.Para sacar partido de sus competenciascentrales.Para distribuir su riesgo comercial en una basede mercado mas amplia.

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