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Ad Funded Mobile Content 2008

Ad Funded Mobile Content 2008



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Published by Carl Costa

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Categories:Types, School Work
Published by: Carl Costa on Jan 06, 2009
Copyright:Attribution Non-commercial


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©noticeThis material is copyright 2008 by visiongain. It is against the law to reproduce any of this material without the prior written agreement of visiongain. You cannot photocopy, fax, download to database or duplicate in any other way any of the material contained in this report. Eachpurchase and single copy is for personal use only.
Ad funded mobile contentForecasts and Analysis 2008
Chapter 1Introduction
1.1 Executive summary1.2Mobile advertising1.3Mobile content funded by mobile advertising1.4The focus of this report
What mobile content?
Chart 1Bango mobile content sales 2006-2007
2.1Which mobile content is most appropriate2.2Mobile TV and video2.2.1Issues with mobile TV2.2.1.1Forms of advertising enabled by Mobile TV
Chart 2Mobile TV handset penetration comparison
2.2.2Subscriber take up
Chart 3Mobile TV trendsImage 1Sony Ericsson BraviaImage 1.2Sony Ericsson BraviaImage 2Nokia DVB-H Handset
2.2.3Prospective impact2.2.4Live video streaming2.2.5Mobile ad funded TV and video2.3Mobile MMS2.3.1Converged handsets2.3.2Subscriber reach2.4Mobile social networking
Table 1Examples of social networks on the mobile
2.4.1Global phenomenon2.4.2Potential improvements and impact2.4.3Exclusively mobile social networks2.4.4LBA2.4.5Messaging2.5Ringtones2.5.1Target market base2.6Music
Chapter 2
2.6.1iTunes competitors2.6.2Market base2.7Mobile search2.7.1Revenue
Chart 4US search engine market share
2.7.2Ad funded models2.7.3Killer app2.8Mobile games2.8.1Market base2.9Mobile content growth
Chart 5Content used in EU and US
Implications of mobile ad funded content
3.1Mobile operators3.1.1Opex3.1.2CAPEX3.1.3Ad funded MVNO3.1.4Mobile subscriber reach and contact3.1.5Network management versus contentmanagement3.1.6Off portal versus on portal3.1.7Mobile operator case studies3.1.7.13 UK3.1.7.2Vodafone3.1.7.3Orange
Chart 6UK Mobile games market worth handset vendors3.3Mobile advertisers3.4Mobile content providers3.4.1Adult content3.4.2Mobile magazine3.4.3Audio
Chapter 3

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