features. It will be using very expressive and active verbal forms of sentences. That will bevery punchy and catch the attention the attention of consumers.
Television & Radio:
The second marketing tool suggested for the AEO is the TV. TV is a live andinteractive source of advertisement. AEO will be focusing it by sponsoring different shows,functions, celebrity programs and highly viewing programs like American Idol, current newsprograms. Furthermore, AEO will be using its brand representatives as models during theshows allowing them to enhance their portfolio. By using their existing staff, it saves time andcost of recruiting additional staff for the shows. No doubt it will be having less audienceselectivity, but it will be covering huge number of viewers by simple an absolute cost. It willbe having good mass marketing coverage in low cost per exposure. Similarly it will also help
AEO to demonstrate their product visually to the consumers that can attract more customers’
attention. If we look over radio, it has a continuous decreasing trend, but AEO still be using itas it has very low cost and would be covering good local acceptance by consumers.
Direct mail is a marketing technique in which the seller sends marketing messages directly tothe buyer. Direct mail is a unique blend of advertising and sales. It is sometimes referred to asdirect marketing or direct response marketing. Direct mail is basically a marketing messagethat is delivered to prospects by mail. It is opened one piece at a time and read one piece at atime. Direct mail is the highly online interactive and more selective media to advertisement.In this we have a definite and selected customer base. AEO will be using this media for thecurrent customers and available data base of the people interested in the similar product thatour company is offering. Such data can easily be obtained from different companies forexchange of money.
And then we’ll email them directly about updates, offers, new product
range and by using this we can increase the rate of visits of our customers to our layout thatincreases the sales through in-pulse purchases.
Magazines are the source of marketing advertisement that has high and demographicselectivity. As compare to the newspaper, magazines have a long lead time. Magazines areusually monthly or weekly basis. No doubt it cost more, but it provides a large space todemonstrate your product thoroughly. AEO also has the plans to target the fashion outfits and
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