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001_2012_4_b

001_2012_4_b

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Published by Osiris Friend

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Published by: Osiris Friend on Jun 17, 2012
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06/17/2012

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MARKETINGMANAGEMENTPRINCIPLES
(Qualification code: 71242)
SAIM Programme inBusiness Management
Only learning guide for 
PPBM06W
PROF A BRINKCentre for Business ManagementUniversity of South Africa, Pretoria
 
© 2010 University of South AfricaAll rights reservedPrinted and published by theUniversity of South AfricaMuckleneuk, PretoriaPPBM06W/1/2010-2012
 
 
i
CONTENTS
PREFACE
TOPIC 1 INTRODUCTION TO MARKETING 1TOPIC 2 THE MARKETING ENVIRONMENT 14TOPIC 3 MARKET SEGMENTATION, TARGETING AND PRODUCTPOSITIONING 35TOPIC 4 INFORMATION FOR MARKETING MANAGEMENT 53TOPIC 5 PRODUCT DECISIONS 66TOPIC 6 DISTRIBUTION DECISIONS 84TOPIC 7 MARKETING COMMUNICATION DECISIONS 94TOPIC 8 PRICING DECISIONS 107

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